Social Media: Page 116
-
Nickelodeon signs star YouTube kid influencer for series targeting preschoolers
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
By Erica Sweeney • Feb. 15, 2019 -
Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.
By Peter Adams • Feb. 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Reddit expands ad products with app install push
The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.
By Robert Williams • Feb. 14, 2019 -
Secret asks women to share 'no sweat' stories on Instagram
The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.
By Robert Williams • Feb. 14, 2019 -
Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
By Robert Williams • Feb. 14, 2019 -
Mountain Dew expands NBA All-Star activation with more celebs, capsule collection
The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.
By Erica Sweeney • Feb. 14, 2019 -
Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend
For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.
By Erica Sweeney • Feb. 14, 2019 -
Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.
By Erica Sweeney • Feb. 13, 2019 -
Wonderful Halos taps influencers for funny music video about 'snack duty'
The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign.
By Erica Sweeney • Feb. 13, 2019 -
Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook
The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.
By Erica Sweeney • Feb. 13, 2019 -
Brand safety improves, but marketers view some solutions as limiting, study finds
Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.
By Erica Sweeney • Feb. 13, 2019 -
Jolly Green Giant matches with dating site to help farmers find love
For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."
By Erica Sweeney • Feb. 12, 2019 -
Chipotle offers behind-the-scenes look at its kitchens in new campaign
As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California.
By Erica Sweeney • Feb. 12, 2019 -
Southwest Airlines seeks Instagram influencers for travel content
Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.
By Robert Williams • Feb. 11, 2019 -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
By Chris Kelly • Feb. 11, 2019 -
Facebook buys visual shopping startup GrokStyle
The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.
By Robert Williams • Feb. 11, 2019 -
P&G, Nat Geo link on docu-series raising awareness around extreme poverty
The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.
By Erica Sweeney • Feb. 11, 2019 -
'Fortnite' passes $500M in revenue on iOS devices
Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.
By Robert Williams • Feb. 8, 2019 -
Twitter debuts 'monetizable' metric for its 126M users
The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.
By Robert Williams • Feb. 8, 2019 -
Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign
Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.
By Erica Sweeney • Feb. 8, 2019 -
KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 8, 2019 -
Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
By Robert Williams • Feb. 8, 2019 -
Busch turns race car into beer cans for Twitter trivia contest
Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.
By Robert Williams • Feb. 7, 2019 -
Facebook will soon show users how advertisers target them
Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.
By Robert Williams • Feb. 7, 2019 -
Snickers preps #SmoothItOver campaign for after Valentine's Day
Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.
By Robert Williams • Feb. 7, 2019
Previous
