Facebook loses 2 top executives amid strategy change

The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

NYT: Criminal probe into Facebook entangles smartphone makers

The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.

By Peter Adams • March 14, 2019

Febreze drops fresh album of musical ads

"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.

By Robert Williams • March 14, 2019

Betabrand builds customer acquisition strategy around Facebook comments

The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks. 

By Erica Sweeney • March 14, 2019

Olay turns its musical videos into a Broadway show

Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."

By Erica Sweeney • March 14, 2019

EMarketer: Social video ad spending will surge 44% by 2021

The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.

By Robert Williams • March 13, 2019

Three Olives Vodka's influencer campaign boosts awareness 32%

The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.

By Robert Williams • March 13, 2019

Facebook replaces relevance score, changes ad metrics

The changes could help advertisers address trends like personalization and ad relevance.

By Erica Sweeney • March 13, 2019

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Basic Space looks to leverage the influencer economy

Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.

By Dan O'Shea • March 12, 2019

How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions

At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."

By Chris Kelly • March 12, 2019

Acura, influencers dare March Madness fans to show off their skills on social

The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.

By Robert Williams • March 12, 2019

Pedigree links shelter dog support drive to documentary sponsorship

The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.

By Erica Sweeney • March 12, 2019

Marketers at SXSW discuss building brands via social awareness

Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.

By Natalie Black (Koltun) • March 11, 2019

Dior designs AR filter for Instagram during Paris Fashion Week

The filter generated more than 2.6 million impressions for the European luxury fashion brand.

By Robert Williams • March 11, 2019

Chobani hosts Instagram 'swag drops' to promote kids line

The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.

By Erica Sweeney • March 11, 2019

Variety: Comedy Central premieres YouTube channel dedicated to digital originals

The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios. 

By Erica Sweeney • March 11, 2019

Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys

The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.

By Erica Sweeney • March 10, 2019

Mercedes honors International Women's Day with Bertha Benz mini-film

A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.

By Erica Sweeney • March 8, 2019

'Fortnite' leads declines in battle royale games' social media mojo

However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.

By Robert Williams • March 8, 2019

Adidas taps Twitter livestream series to boost female athletes

Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.

By Robert Williams • March 8, 2019

Google dives deeper into visual search with shoppable ads in Images

The search giant's new features make its platform more directly competitive with Pinterest.

By Robert Williams • March 7, 2019