Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program

Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.

By Robert Williams • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

T.J. Maxx gamifies pop-up experiences via Instagram contest

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

Kimpton expands Room 301 influencer experience to 20 cities

After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.

By Robert Williams • March 6, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

KFC's crowdfunding campaign gauges interest in half-baked ideas

Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie.

By Erica Sweeney • March 5, 2019

The shift to community-driven marketing

Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.

By Cara Salpini • March 5, 2019

Levi's, Room & Board try on Pinterest's new shopping features

The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.

By Robert Williams • March 5, 2019

Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'

The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.

By Erica Sweeney • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

Nissin noodle vending machine swaps Instagram posts for prizes

Fans who post a selfie with the machine and a unique hashtag can win Cup Noodles, video games, gift vouchers and merchandise.

By Robert Williams • March 5, 2019

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

JetBlue's Instagram contest asks users to wipe their accounts

Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.

By Robert Williams • March 4, 2019

Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile

Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.

By Robert Williams • March 1, 2019

Fender spotlights new generation of diverse artists at SXSW kickoff

The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.

By Erica Sweeney • March 1, 2019

Quilted Northern touts comfort and self-care in social video spots

The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.

By Robert Williams • March 1, 2019

Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019

Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up

The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.

By Erica Sweeney • Feb. 28, 2019

Danone links illustrated yogurt packaging to Spotify playlists

The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.

By Robert Williams • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.

By Robert Williams • Feb. 28, 2019