Social Media: Page 119
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Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
White Castle offers to cater first 'Slider Summit' in DC amid government shutdown
Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.
By Erica Sweeney • Jan. 25, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019 -
Giant Foods launches health-focused podcast
"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.
By Jessica Dumont • Jan. 24, 2019 -
LinkedIn's new targeting tool tailors campaigns to match users' interests
Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.
By Erica Sweeney • Jan. 23, 2019 -
Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
MillerCoors names former Kraft Heinz exec as first-ever female CMO
Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.
By Erica Sweeney • Jan. 22, 2019 -
Column
Comic Dive: Taste the Rainbow on Broadway
For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.
By John Hazard and Lisa Burdige • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Oreo snacks on AR with Snapchat lenses, digital stickers
Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.
By Robert Williams • Jan. 22, 2019 -
Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook
A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.
By Erica Sweeney • Jan. 22, 2019 -
Study: Kendall Jenner's Proactiv reveal stirs teen buzz
The reality star's "most raw story" about having acne hit home with U.S. teens.
By Robert Williams • Jan. 18, 2019 -
Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
By Robert Williams • Jan. 18, 2019 -
PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases
Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety.
By Erica Sweeney • Jan. 18, 2019 -
Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.
By Erica Sweeney • Jan. 18, 2019 -
Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway
Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.
By Erica Sweeney • Jan. 18, 2019 -
Verizon goes long with far-reaching Super Bowl marketing play
CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.
By Peter Adams • Jan. 18, 2019 -
Acura takes Facebook Instant Games for a spin
"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.
By Robert Williams • Jan. 17, 2019 -
Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say
While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.
By Erica Sweeney • Jan. 17, 2019 -
Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity
The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.
By Erica Sweeney • Jan. 16, 2019
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