Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Mountain Dew expands NBA All-Star activation with more celebs, capsule collection

The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag. 

By Erica Sweeney • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions

The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.

By Erica Sweeney • Feb. 13, 2019

Wonderful Halos taps influencers for funny music video about 'snack duty'

The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign. 

By Erica Sweeney • Feb. 13, 2019

Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook

The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.

By Erica Sweeney • Feb. 13, 2019

Brand safety improves, but marketers view some solutions as limiting, study finds

Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.

By Erica Sweeney • Feb. 13, 2019

Jolly Green Giant matches with dating site to help farmers find love

For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."

By Erica Sweeney • Feb. 12, 2019

Chipotle offers behind-the-scenes look at its kitchens in new campaign

As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California. 

By Erica Sweeney • Feb. 12, 2019

Southwest Airlines seeks Instagram influencers for travel content

Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.

By Robert Williams • Feb. 11, 2019

How Cars.com intercepted Super Bowl conversations to increase traffic 42%

The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

By Chris Kelly • Feb. 11, 2019

Facebook buys visual shopping startup GrokStyle

The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

By Robert Williams • Feb. 11, 2019

P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign

Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Snickers preps #SmoothItOver campaign for after Valentine's Day

Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.

By Robert Williams • Feb. 7, 2019

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day

Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.

By Robert Williams • Feb. 7, 2019