Amazon pokes fun at failed voice tech in Super Bowl spot

Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.

By Erica Sweeney • Jan. 31, 2019

Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt

The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.

By Erica Sweeney • Jan. 30, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Report: TikTok dips its toes into advertising

A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.

By Robert Williams • Jan. 30, 2019

Pizza Hut promises free pizza for a year to first baby born during Super Bowl

The chain is also delivering free pizza to hospitals in Boston and Los Angeles to "ease the FOMO" of soon-to-be parents, who might miss the game.

By Erica Sweeney • Jan. 30, 2019

Mr. Peanut goes for joyride to save A-Rod from eating kale chips

Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.

By Erica Sweeney • Jan. 30, 2019

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds

Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.  

By Erica Sweeney • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Wendy's delivers free Baconator in DoorDash deal

As part of the promotion, the chain changed its Twitter name to "Freebaconator" and snagged more than 2,000 likes in the first 15 hours of posting a video for the burger deal.

By Robert Williams • Jan. 29, 2019

Reuters: Snapchat could make some snaps permanent

The image-sharing app is also considering whether to reveal the identities of users who make public posts.

By Robert Williams • Jan. 29, 2019

Dunkin' plans Vegas wedding chapel takeover for Valentine's Day

The first 100 couples will get an exclusive edible bouquet, and the pop-up will feature themed decorations and an officiant with "Dunkin' pink hair" to preside over weddings and vow renewals.

By Erica Sweeney • Jan. 29, 2019

Brands ramp up ad spend on Facebook Stories by 124%, study finds

Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.

By Robert Williams • Jan. 28, 2019

'Resident Evil 2' YouTube ad lets viewers choose their adventure

One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.

By Robert Williams • Jan. 28, 2019

Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'

Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.

By Erica Sweeney • Jan. 28, 2019

Study: Super Bowl ad reveals fail to gain traction on social media

While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.

By Robert Williams • Jan. 28, 2019

American Eagle hands creative control to Gen Zers for spring campaign

Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.

By Erica Sweeney • Jan. 28, 2019

Tostitos dips into unofficial world record with 53-hour Super Bowl livestream

Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.

By Erica Sweeney • Jan. 28, 2019

Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?

While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.

By Peter Adams • Jan. 28, 2019

Frank's RedHot spices up Super Bowl campaign with Twitter contest

Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.

By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019

Honda teams with Twitch and esports pros Team Liquid

The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.

By Robert Williams • Jan. 25, 2019

75% of search shopping impressions occur on mobile, Kenshoo finds

Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.

By Robert Williams • Jan. 25, 2019

Puma steps up social justice mission with Meek Mill

The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.

By Corinne Ruff • Jan. 25, 2019

Taco Bell cooks up faux movie trailer for Nacho Fries' comeback

The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.

By Erica Sweeney • Jan. 25, 2019

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

By Erica Sweeney • Jan. 25, 2019

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

By Robert Williams • Jan. 25, 2019

White Castle offers to cater first 'Slider Summit' in DC amid government shutdown

Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.

By Erica Sweeney • Jan. 25, 2019