Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

Giant Foods launches health-focused podcast

"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.

By Jessica Dumont • Jan. 24, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Devour's 'uncensored' food porn spot drops ahead of Super Bowl

Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.

By Erica Sweeney • Jan. 23, 2019

MillerCoors names former Kraft Heinz exec as first-ever female CMO

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

By Erica Sweeney • Jan. 22, 2019

Comic Dive: Taste the Rainbow on Broadway

For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.

By John Hazard and Lisa Burdige • Jan. 22, 2019

Facebook tests teen-focused video meme feed

"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.

By Robert Williams • Jan. 22, 2019

Oreo snacks on AR with Snapchat lenses, digital stickers

Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.

By Robert Williams • Jan. 22, 2019

Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.

By Erica Sweeney • Jan. 22, 2019

Study: Kendall Jenner's Proactiv reveal stirs teen buzz

The reality star's "most raw story" about having acne hit home with U.S. teens.

By Robert Williams • Jan. 18, 2019

Pringles returns to Super Bowl with smart speaker spot, on-demand delivery

Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.

By Robert Williams • Jan. 18, 2019

PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases

Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety. 

By Erica Sweeney • Jan. 18, 2019

Burger King customers can trade McDonald's MacCoins for Big King XL sandwich

In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.

By Erica Sweeney • Jan. 18, 2019

Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway

Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.

By Erica Sweeney • Jan. 18, 2019

Verizon goes long with far-reaching Super Bowl marketing play

CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.

By Peter Adams • Jan. 18, 2019

Acura takes Facebook Instant Games for a spin

"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.

By Robert Williams • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Cole Haan delivers style advice on Forbes with influencer video series

"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.

By Robert Williams • Jan. 16, 2019

App Annie: WhatsApp overtakes Facebook as social giant's top app

While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.

By Robert Williams • Jan. 16, 2019

Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity

The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.

By Erica Sweeney • Jan. 16, 2019

Kraft opens pop-up to give free food to government workers during shutdown

The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.

By Lillianna Byington • Jan. 16, 2019

Natural Light and Cash App kick off Super Bowl contest to offset student debt

Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.

By Natalie Black (Koltun) , Robert Williams • Jan. 16, 2019

Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds

Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.

By Peter Adams • Jan. 15, 2019