Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.

By Erica Sweeney • Dec. 10, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition

The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson​ hawks whiskey.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 7, 2018

Marriott teams with Pepsi's Lifewtr for in-room AR art displays

Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.

By Robert Williams • Dec. 7, 2018

YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites

The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.

By Erica Sweeney • Dec. 7, 2018

Zippo celebrates lighter's iconic click with Buzzfeed ASMR video

The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.

By Erica Sweeney • Dec. 7, 2018

Pillsbury's ugly Christmas sweaters sell out within 2 hours

The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.  

By Erica Sweeney • Dec. 7, 2018

Vaseline to deliver free winter skincare kits nationwide

Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.

By Erica Sweeney • Dec. 7, 2018

Facebook's newly released internal emails showcase freewheeling approach to user data

Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.

By Robert Williams • Dec. 6, 2018

Washington Post brings chatbot, stickers to messaging app Viber

The chatbot automatically sends users top headlines from five newspaper sections.

By Robert Williams • Dec. 6, 2018

Payless draws negative buzz from millennials over influencer stunt, analysis finds

Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.

By Erica Sweeney • Dec. 6, 2018

63% of consumers prefer to purchase from purpose-driven brands, study finds

The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.

By Peter Adams , Erica Sweeney • Dec. 6, 2018

Rent the Runway eyes Jonathan Van Ness for social contest

The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.

By Robert Williams • Dec. 5, 2018

Zulily adds mobile twist to 'white elephant' parties

Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.

By Robert Williams • Dec. 5, 2018

Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture

The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'

The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings. 

By Erica Sweeney • Dec. 5, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Smirnoff, Stella Artois upgrade travelers stuck in the middle seat

The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness. 

By Erica Sweeney • Dec. 4, 2018

Nestlé bakes UGC, social media Q&A into National Cookie Day celebration

The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.

By Natalie Black (Koltun) , Robert Williams • Dec. 4, 2018

Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Facebook updates collections to let users create shareable holiday wish lists

Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

By Erica Sweeney • Dec. 4, 2018

All aboard: Amtrak opens casting call for social media users

The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.

By Robert Williams • Dec. 3, 2018

McDonald's honors 'hamburger menu' creator with Reddit takeover

Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.

By Robert Williams • Dec. 3, 2018