Tencent readies voice assistant for WeChat

The company also wants to boost the monetization of advertising on its Mini Programs platform.

By Robert Williams • Jan. 15, 2019

Study: Social video ads are key as mobile dominates millennial, Gen Z viewing

More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.

By Robert Williams • Jan. 15, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Comic Dive: Symbol-only Brands? Priceless

Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?

By John Hazard and Lisa Burdige • Jan. 15, 2019

Sparkling Ice refreshes brand with voice-powered drink recipes

The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.

By Robert Williams • Jan. 15, 2019

Columbia Sportswear, other brands chime in on government shutdown in new messaging

The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.

By Erica Sweeney • Jan. 14, 2019

Skittles will stage a Broadway musical on Super Bowl Sunday

"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.

By Erica Sweeney • Jan. 14, 2019

How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.

By Dianna Christe • Jan. 14, 2019

DoorDash hits the airwaves with first national ad campaign

Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.

By Kristine Sherred • Jan. 14, 2019

Study: Mobile garners 50% of holiday search budgets as campaign costs rise

Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.

By Robert Williams • Jan. 11, 2019

Report: Amazon offers influencers commissions up to 10%

Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.

By Erica Sweeney • Jan. 11, 2019

Taco Bell's new billboard dispenses nacho cheese

Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.

By Erica Sweeney • Jan. 11, 2019

Let the games begin: Tracking every ad for Super Bowl 2019

Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.

By Marketing Dive Team • Jan. 11, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.

By Cara Salpini • Jan. 10, 2019

GE Appliances searches for 'professional grandma' to promote smart kitchen devices

Thirty "grandma interns" auditioned at CES, where the company introduced its GE Appliances Kitchen Hub.

By Erica Sweeney • Jan. 10, 2019

Twitter will focus NBA livestreams on individual, fan-selected player

Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."

By Robert Williams • Jan. 10, 2019

Fox Sports and Twitter team up for Women's World Cup

The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.

By Robert Williams • Jan. 9, 2019

Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds

Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.

By Erica Sweeney • Jan. 9, 2019

Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds

Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.

By Erica Sweeney • Jan. 8, 2019

KFC brings back iconic '90s hairstyle to promote Famous Bowls meal

Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.

By Erica Sweeney • Jan. 8, 2019

NBC, Snapchat partner on Golden Globes highlights show

This was the first time Snapchat streamed an awards highlights program in its Discover section.

By Robert Williams • Jan. 7, 2019

L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes

Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.

By Erica Sweeney • Jan. 7, 2019

Taylor Swift will shutter freemium mobile app

"The Swift Life" is the latest celebrity-branded app to cancel its service.

By Robert Williams • Jan. 7, 2019

6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years' past come into focus​, leading players will battle for dominance in several key areas.

By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

The choice of a robot generation: PepsiCo rolls out campus snackbots

The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.

By Jessi Devenyns • Jan. 4, 2019