Social Media: Page 125


  • Dunkin' makes name change official with new packaging, social vignettes

    Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more. 

    By Erica Sweeney • Jan. 4, 2019
  • Cadbury challenges fans to find Creme Eggs hidden in other brands' ads

    Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.

    By Erica Sweeney • Jan. 4, 2019
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Retrieved from Nike on July 12, 2018
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    5 stories that shaped retail marketing in 2018

    Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

    By Cara Salpini • Jan. 3, 2019
  • Dodge, Lego build online tie-up and limited-edition play sets

    Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."

    By Erica Sweeney • Jan. 3, 2019
  • Facebook AR face filter lets viewers lip-sync with John Legend

    Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."

    By Jan. 3, 2019
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    Twitter I Can't Believe It's Not Butter
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    I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos

    "Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.

    By Erica Sweeney • Jan. 3, 2019
  • Spiked still water brand splashes into 'Anything but Flat' campaign

    Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.

    By Erica Sweeney • Jan. 3, 2019
  • Q&A

    How Cars.com drives a 40% chat-to-lead conversion rate on Facebook

    CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.

    By Jacqueline Renfrow • Jan. 3, 2019
  • Media spend vs. promotions: why 1 delivers a 35% performance lift

    Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.

    By Shane Schick • Jan. 2, 2019
  • ESPN lets 4 college football superfans camp out on a billboard ahead of championship

    Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.

    By Erica Sweeney • Jan. 2, 2019
  • Opinion

    Ringing in your mobile marketing New Year's resolutions

    'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

    By Mary Lister • Dec. 27, 2018
  • Our 10 best stories of 2018

    Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

    By Marketing Dive team • Dec. 21, 2018
  • Coke leads $15M investment round in Dirty Lemon parent Iris Nova

    The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.

    By Dec. 21, 2018
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    TikTok
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    TikTok ties AR content sharing to charitable giving in celebrity-filled campaign

    Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.

    By Dec. 21, 2018
  • A Nike storefront in SoHo
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    Cara Salpini/Marketing Dive
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    Nike execs see digital as 'the majority' of future business

    E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

    By Cara Salpini • Dec. 21, 2018
  • Puma, Nike top list of most-mentioned brands on Instagram

    Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.

    By Dec. 21, 2018
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    Burger King Sweden
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    Column

    Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

    Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear.

    By , , Dec. 21, 2018
  • The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms

    The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.

    By Erica Sweeney • Dec. 21, 2018
  • Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says

    The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.

    By Dec. 20, 2018
  • Nissan drives interactivity at college football tailgates with biometric-powered pop-ups

    Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience.

    By Erica Sweeney • Dec. 20, 2018
  • Behr dips into relaxing ASMR videos of painting process

    Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.

    By Erica Sweeney • Dec. 20, 2018
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    John Hazard and Lisa Burdige
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    NYT report suggests Facebook overstepped bounds of FTC consent decree

    The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.

    By Dec. 19, 2018
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    Kraft Heinz and Noon Whistle Brewing
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    Planters boosts ad awareness, purchase consideration ahead of the holidays, analysis finds

    Nearly 40% of consumers said they would consider purchasing the Kraft Heinz brand as of Dec. 15.

    By Erica Sweeney • Dec. 19, 2018
  • Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers

    To inject some humor to the holiday travel chaos, meals come in a chicken-shaped box at the Philadelphia International Airport.

    By Erica Sweeney • Dec. 19, 2018
  • Twitter will slide UK soccer highlights into overseas fans' inboxes

    Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.

    By Dec. 19, 2018