Social Media: Page 126


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    John Hazard and Lisa Burdige
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    Comic Dive: Unusual Suspects

    Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

    By John Hazard and Lisa Burdige • Dec. 4, 2018
  • Smirnoff, Stella Artois upgrade travelers stuck in the middle seat

    The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness. 

    By Erica Sweeney • Dec. 4, 2018
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Nestlé bakes UGC, social media Q&A into National Cookie Day celebration

    The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.

    By , Dec. 4, 2018
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    Unsplash
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    Influencer marketing is the least effective way to boost SEO, study says

    Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

    By Dec. 4, 2018
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    Bacardi
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    Bacardi promotes premium line in new short film directed by Michael B. Jordan

    The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

    By Erica Sweeney • Dec. 4, 2018
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    Facebook
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    Facebook updates collections to let users create shareable holiday wish lists

    Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

    By Erica Sweeney • Dec. 4, 2018
  • All aboard: Amtrak opens casting call for social media users

    The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.

    By Dec. 3, 2018
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    YouTube
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    McDonald's honors 'hamburger menu' creator with Reddit takeover

    Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.

    By Dec. 3, 2018
  • Dive Awards

    Technology of the Year: Adidas' 'Here to Create Legend'

    In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

    By Dec. 3, 2018
  • Dive Awards

    Marketer of the Year: Nike

    The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

    By Dec. 3, 2018
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    Disruptor of the Year: Burger King

    After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

    By Dec. 3, 2018
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    Campaign of the Year: Amazon's 'Jurassic World' delivery

    The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

    By Dec. 3, 2018
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    Yujin Kim/Mobile Marketer
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    Dive Awards

    The Mobile Marketer Awards for 2018

    The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

    By Mobile Marketer Team • Dec. 3, 2018
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    Executive of the Year: Kylie Jenner, Kylie Cosmetics

    Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.

    By Dec. 3, 2018
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    Michael Kors / The Outcast agency
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    Dive Awards

    Campaign of the Year: Michael Kors' AR ads on Facebook

    The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

    By Dec. 3, 2018
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    NatGeo
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    Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series

    The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards. 

    By Erica Sweeney • Dec. 3, 2018
  • Captain Morgan hosts holiday contest on Instagram

    Actor Adam Devine will "crash" the house party of one lucky winner.

    By Nov. 30, 2018
  • Payless entices influencers with fake luxury boutique

    Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads. 

    By Erica Sweeney • Nov. 30, 2018
  • Retail advertisers increased Facebook spend heading into Thanksgiving, study finds

    Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.

    By Erica Sweeney • Nov. 30, 2018
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    Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

    The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative. 

    By , , Nov. 30, 2018
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    Terra
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    Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

    High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

    By Nov. 29, 2018
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    Lynx
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    Unilever's Lynx spins Snapchat ad views into charitable donations

    The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

    By Nov. 29, 2018
  • Gap's Hill City brand connects social and programmatic ads via offline data

    The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

    By Erica Sweeney • Nov. 29, 2018
  • Amazon supports Giving Tuesday with Alexa-powered product donations

    The campaign is the first time users can donate an item to charity using the voice assistant.

    By Nov. 28, 2018
  • Under Armour laces up influencer-hosted IGTV series

    "UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.

    By Nov. 28, 2018