Social Media: Page 127
-
Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
By Erica Sweeney • Nov. 8, 2018 -
Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform
The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.
By Erica Sweeney • Nov. 8, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Coke spices up UK holiday campaign with cinnamon-scented tube station
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.
By Erica Sweeney • Nov. 7, 2018 -
Major League Soccer nets 10x surge in social following
MLS this year boasts the highest growth in social media among U.S. professional sports leagues.
By Robert Williams • Nov. 7, 2018 -
Facebook properties saw content consumption slide 7% in September, analysis finds
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
By Erica Sweeney • Nov. 7, 2018 -
Snapchat Discover adds Comscore audience measurement
Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.
By Robert Williams • Nov. 6, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
Dodge revs up social series for Christmas
The series parodies car-restoration TV shows by highlighting how elves overhaul Santa's sleigh with muscle car features.
By Robert Williams • Nov. 6, 2018 -
Column
Comic Dive: Instagram Turns Heads
As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.
By John Hazard and Lisa Burdige • Nov. 6, 2018 -
Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations
The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.
By Erica Sweeney • Nov. 6, 2018 -
Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign
The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.
By Erica Sweeney • Nov. 5, 2018 -
Twitter hires director of culture and community from VMLY&R
God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.
By Robert Williams • Nov. 5, 2018 -
Covergirl, Cheerios take Carousel ads on Pinterest out for a spin
Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad.
By Erica Sweeney • Nov. 5, 2018 -
AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Robert Williams • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Facebook seeks greater advertiser disclosures on data-sharing
Companies that want to exchange data must disclose ad partners and explain how they work together.
By Robert Williams • Nov. 2, 2018 -
WhatsApp ads are coming to messaging app's 'Status' stories
While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.
By Robert Williams • Nov. 2, 2018 -
Target unwraps new direction for holiday ads and expands in-store mobile
The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.
By Erica Sweeney • Nov. 2, 2018 -
Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback
Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options.
By Erica Sweeney • Nov. 2, 2018 -
Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape
The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive.
By Erica Sweeney • Nov. 2, 2018 -
Adobe: Shoppers consult social media less amid eroding trust in platforms
Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.
By Robert Williams • Nov. 1, 2018 -
Report: Alcohol brands return to Snapchat
Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.
By Robert Williams • Nov. 1, 2018 -
Allbirds invites fans to 'meet' their shoes with interactive experience
The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.
By Erica Sweeney • Nov. 1, 2018 -
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018
Previous
