NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says

Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.

By Erica Sweeney • Oct. 31, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Mini revs up test drives with on-demand Twitter signups

Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.

By Robert Williams • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn't so clear-cut

At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

Google's interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

BrewDog Airlines offers group travel experience for craft brewer's fans

The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.

By Erica Sweeney • Oct. 30, 2018

IHOP gets in the holiday spirit with Grinch-inspired menu, ads

A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.

By Peter Adams • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Nike SNKRS drop snafu angers iOS users

A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.

By Dan O'Shea • Oct. 29, 2018

Avenue Stores taps influencers, shoppable Instagram Stories in app refresh

The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.

By Robert Williams • Oct. 29, 2018

Levi's, Disney test Snapchat social commerce

Shoppers at the jean maker's Orlando store can "try on" a limited-edition Mickey Mouse hat with an AR lens and order through the social app.

By Robert Williams • Oct. 29, 2018

Perrier, SodaStream promote alternative Halloween costume ideas

The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​.

By Erica Sweeney • Oct. 29, 2018

What Gen Z wants for Christmas

It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

By Cara Salpini • Oct. 26, 2018

Snap's Q3 revenue grows 43% despite losing 2M users

While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.

By Robert Williams • Oct. 26, 2018

Tazo spills the tea on camping experience with 'Drag Race' star

The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.

By Erica Sweeney • Oct. 25, 2018

Facebook seeks to entice Gen Z with music-sharing in Stories, profiles

The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.

By Robert Williams • Oct. 25, 2018

Rimmel leverages AI-powered tool to fight beauty cyberbullying

The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.

By Erica Sweeney • Oct. 24, 2018

SoundCloud brings music sharing to Instagram Stories

By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.

By Robert Williams • Oct. 24, 2018

Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Planters taps into craft beer craze with peanut-flavored IPA

The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign. 

By Jessi Devenyns • Oct. 24, 2018