CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive

The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd. 

By Erica Sweeney • Nov. 27, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Cheddar: Snap reboots Spectacles with AR effects

Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.

By Robert Williams • Nov. 26, 2018

Relive the year's 6 biggest brand fails — they carry important lessons for marketers

From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.

By Peter Adams • Nov. 26, 2018

Gucci designs emoji fashions for chat startup Genies

The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.

By Robert Williams • Nov. 21, 2018

YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel

In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.

By Erica Sweeney • Nov. 21, 2018

Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime

The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city. 

By Erica Sweeney • Nov. 21, 2018

Chili's taps into online pop-up trend with limited Cyber Monday merch

The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."

By Erica Sweeney • Nov. 21, 2018

Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018

Snap opens certification program for AR creators

Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.

By Robert Williams • Nov. 20, 2018

Instagram clamps down on fake followers, 'inauthentic activity'

Parent company Facebook is working to clean up its social platforms from nefarious schemes.

By Robert Williams • Nov. 20, 2018

Travel + Leisure magazine debuts local-focused show on IGTV

This is the first of 10 that magazine publisher Meredith will develop for the platform.

By Robert Williams • Nov. 20, 2018

Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative

The "Bake It Up a Notch" campaign racked up 1.2 million organic impressions and surpassed benchmarks on Twitter by 29 times.

By Robert Williams • Nov. 20, 2018

Covergirl plans Black Friday opening for experiential-focused flagship store

Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.

By Erica Sweeney • Nov. 20, 2018

Comic Dive: Half-Baked Thanksgiving Turkeys

This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.

By John Hazard and Lisa Burdige • Nov. 20, 2018

Secret demands equal pay for women in star-studded music video

The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.

By Erica Sweeney • Nov. 20, 2018

Will brands make Gen Z's naughty or nice list?

Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.

By Jacqueline Renfrow • Nov. 19, 2018

YouCam Makeup blends AI, AR for Beauty 3.0

Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.

By Dan Alaimo • Nov. 19, 2018

84% of Gen Z travelers are influenced by social media, Expedia study finds

Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.

By Robert Williams • Nov. 19, 2018

'The Grinch' hacks Honda's Twitter account

The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.

By Robert Williams • Nov. 19, 2018

Snapchat enlists Kylie Cosmetics to launch in-app social commerce

"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.

By Robert Williams • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

Ad Age: Behind the scenes, marketers brush off bombshell Facebook report

Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual.

By Erica Sweeney • Nov. 19, 2018

Marketers react with rancor following eye-opening report on Facebook's maneuverings

The New York Times, following up on a bombshell report about company leadership, found some agencies have lost faith that the social network has a moral center.

By Peter Adams • Nov. 16, 2018

Office Depot's 'Elf Yourself' lands on Facebook with AR filter

The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.

By Robert Williams • Nov. 16, 2018