Facebook seeks greater advertiser disclosures on data-sharing

Companies that want to exchange data must disclose ad partners and explain how they work together.

By Robert Williams • Nov. 2, 2018

WhatsApp ads are coming to messaging app's 'Status' stories

While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.

By Robert Williams • Nov. 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback

Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options. 

By Erica Sweeney • Nov. 2, 2018

Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape

The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive. 

By Erica Sweeney • Nov. 2, 2018

Adobe: Shoppers consult social media less amid eroding trust in platforms

Social networks this year were the only digital channel to show a decline in revenue per visit among the traffic they drove to online merchants.

By Robert Williams • Nov. 1, 2018

Report: Alcohol brands return to Snapchat

Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.

By Robert Williams • Nov. 1, 2018

Allbirds invites fans to 'meet' their shoes with interactive experience

The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.

By Erica Sweeney • Nov. 1, 2018

How Bonobos grows brand purpose following its controversial sale to Walmart

Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship.

By Peter Adams • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says

Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.

By Erica Sweeney • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Mini revs up test drives with on-demand Twitter signups

Those who tweet #MINIonDemand to the @MINIUSA account will receive a link to register for a 30-minute ride, which includes delivery of the vehicle to their doorstep.

By Robert Williams • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn't so clear-cut

At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

Google's interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

BrewDog Airlines offers group travel experience for craft brewer's fans

The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.

By Erica Sweeney • Oct. 30, 2018

IHOP gets in the holiday spirit with Grinch-inspired menu, ads

A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.

By Peter Adams • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Nike SNKRS drop snafu angers iOS users

A limited-edition Nike shoe release appeared to let Android users have the first crack at buying, upsetting iOS users.

By Dan O'Shea • Oct. 29, 2018

Avenue Stores taps influencers, shoppable Instagram Stories in app refresh

The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.

By Robert Williams • Oct. 29, 2018