Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar. 

By Erica Sweeney • Sept. 24, 2018

Cheddar: Facebook readies debut of Portal smart home device

The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.

By Robert Williams • Sept. 24, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

How brands can use mobile targeting for good

By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.

By Lauren Farricker • Sept. 24, 2018

Subway's new campaign grilling McDonald's backfires with consumers

An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines. 

By Erica Sweeney • Sept. 24, 2018

Ketel One Botanical pairs with influencers, Drizly for girls' night in events

The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.

By Erica Sweeney • Sept. 21, 2018

Facebook ad spending rebounds but ROI drops significantly, analysis finds

Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.

By Erica Sweeney • Sept. 21, 2018

Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad

Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic. 

By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018

Study: Less than 20% of people have made purchases on social media

Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.

By Robert Williams • Sept. 21, 2018

McDonald's will feature students behind diversity prank in its marketing

Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign. 

By Erica Sweeney • Sept. 21, 2018

Acura urges social media users to #LookUp in new influencer campaign

The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.

By Erica Sweeney • Sept. 20, 2018

40% of millennials prefer watching their favorite TV shows live, study finds

These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.

By Erica Sweeney • Sept. 20, 2018

Perfect365 AR beauty app lets users earn Kin crypto coins

The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.

By Robert Williams • Sept. 20, 2018

Dos Toros' Instagram following jumps 10x with meme account

The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.

By Robert Williams • Sept. 20, 2018

The North Face expands definition of 'exploration' in short films

The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists. 

By Erica Sweeney • Sept. 19, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Doritos sponsors gaming tournament at annual Twitch convention

Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode. 

By Kayla Matthews • Sept. 19, 2018

Facebook to gain most from big holiday ad spend

Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.

By Dan Alaimo • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.

By Robert Williams • Sept. 18, 2018

Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

By Erica Sweeney • Sept. 18, 2018

TripAdvisor tests social 'travel feed' that loops in publishers and influencers

Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences. 

By Robert Williams • Sept. 18, 2018

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Axe kicks off fall push with DJ Martin Garrix body spray, branded music video

As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music. 

By Erica Sweeney • Sept. 17, 2018

Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand

A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.

By Erica Sweeney • Sept. 17, 2018

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content

The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."

By Erica Sweeney • Sept. 17, 2018