Social Media: Page 135
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Gap leveraged social listening to craft its positivity-focused fall campaign theme
The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.
By Erica Sweeney • Sept. 6, 2018 -
Harry & David repositions around sharing for year-round connections
Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.
By Chantal Tode • Sept. 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nike sees 1,400% surge in social buzz after Kaepernick ad
Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.
By Robert Williams • Sept. 5, 2018 -
The Verge: Instagram is creating a standalone shopping app
The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.
By Robert Williams • Sept. 5, 2018 -
Cara Salpini/Marketing Dive
Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze
The news ignited an uproar online, even though Nike itself has yet to announce the partnership.
By Daphne Howland • Sept. 4, 2018 -
Column
Comic Dive: Toxic Avengers
Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes.
By John Hazard and Lisa Burdige • Sept. 4, 2018 -
Hispanic consumers over-index on cause-related purchases, Nielsen finds
The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites.
By Erica Sweeney • Sept. 4, 2018 -
Deep Dive
How Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
By Cara Salpini • Sept. 4, 2018 -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018 -
Column
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
AccuWeather partners with Foursquare for location-based audience segments
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.
By Robert Williams • Aug. 30, 2018 -
Opinion
How marketers can drive mobile user acquisition through diversification
Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames.
By George Eames • Aug. 30, 2018 -
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally
The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel.
By Erica Sweeney • Aug. 30, 2018 -
Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
Column
Comic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018 -
EMarketer: Snapchat to overtake Facebook among UK youth this year
Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.
By Robert Williams • Aug. 28, 2018 -
Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Miracle Whip takes over Florida town to drive out mayo
The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law.
By Erica Sweeney • Aug. 27, 2018 -
Facebook picks HP's Antonio Lucio as CMO
Lucio will report to Chief Product Officer Chris Cox and help to diversify the embattled social giant's senior executive ranks.
By Erica Sweeney • Aug. 27, 2018
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