Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Dunkin', Dove Dry Shampoo offer life hack for hectic consumers

The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.

By Erica Sweeney • Sept. 28, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018

Snapchat expands 3 e-commerce, ad targeting features to all marketers

After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.

By Robert Williams • Sept. 28, 2018

Nike dishes on Kaepernick campaign risks, results

CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen. 

By Chantal Tode • Sept. 27, 2018

Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing

Users can purchase their preferred shade directly from Target and Ulta Beauty.

By Robert Williams • Sept. 27, 2018

Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge

The Clorox brand of drain cleaner partnered with​ YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.

By Robert Williams • Sept. 27, 2018

ExxonMobil's influencer campaign generates 1M engagements

The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.

By Robert Williams • Sept. 27, 2018

Facebook opens Stories ads to all advertisers

KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.

By Chris Kelly • Sept. 26, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Snap's ad revenue forecast drops 36%, eMarketer says

Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.

By Robert Williams • Sept. 26, 2018

Dunkin' drops 'Donuts' from its name in new branding

The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

By Erica Sweeney • Sept. 26, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Sept. 26, 2018

Study: Just 15% of consumers say social channels influence travel choices

However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.

By Erica Sweeney • Sept. 26, 2018

FabFitFun unboxes Facebook Live video programming

The show includes product demonstrations, DIY tutorials, games and Q&A sessions.

By Dan Alaimo • Sept. 25, 2018

Chipotle shares 2nd Instagram page to drive 'For Real' campaign

As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.

By Robert Williams • Sept. 25, 2018

Instagram co-founders jointly resign, will leave in coming weeks

CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.

By Peter Adams • Sept. 25, 2018

Comic Dive: Permanent Promotions

Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty. 

By John Hazard and Lisa Burdige • Sept. 25, 2018

Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products

Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.

By Erica Sweeney • Sept. 25, 2018

Snapchat links with Amazon on visual search function

If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.

By Chris Kelly • Sept. 24, 2018