Social Media: Page 134
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'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo
A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.
By Erica Sweeney • Sept. 13, 2018 -
Shoclef app puts social spin on personal shopper trend
People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.
By Dan O'Shea • Sept. 13, 2018 -
Sacramento Kings is early adopter of RCS messaging for customer service
As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.
By Robert Williams • Sept. 12, 2018 -
Ted Baker showcases fall fashion line with AI-powered chatbot
Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.
By Robert Williams • Sept. 12, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Facebook unwraps holiday-themed overlays, video templates and personalized storefronts
Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.
By Erica Sweeney • Sept. 12, 2018 -
Study: Teen ownership of smartphones grows to 89%
Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.
By Robert Williams • Sept. 11, 2018 -
Column
Comic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Hilton partners with Foursquare on in-app advice from locals
Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.
By Robert Williams • Sept. 11, 2018 -
Facebook tunes up ads with enhanced tracking, more transparent placement
The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.
By Erica Sweeney • Sept. 11, 2018 -
YouCam partners with fashion house for New York Fashion Week AR looks
Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.
By Robert Williams • Sept. 10, 2018 -
Study: Popular iPhone apps quietly share location with data monetization firms
Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users.
By Robert Williams • Sept. 10, 2018 -
Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign
A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.
By Erica Sweeney • Sept. 10, 2018 -
Apple finalizes Shazam takeover, says app will be ad-free
Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.
By Robert Williams • Updated Sept. 24, 2018 -
Universal Pictures offers first AR experience integrated across Facebook and Messenger
"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.
By Robert Williams • Sept. 7, 2018 -
Celebs customize Wranglers in Jeep's new web series competition
Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online.
By Erica Sweeney • Sept. 7, 2018 -
Fox invests $100M in video-game streaming startup Caffeine
The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.
By Robert Williams • Sept. 6, 2018 -
Study: Millennial men face pressure to 'be it all' as gender roles shift
Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.
By Robert Williams • Sept. 6, 2018 -
Twix debuts split-screen Instagram Story as part of left/right campaign
The Mars candy brand urges viewers to watch the video and select a side.
By Robert Williams • Sept. 6, 2018 -
EMarketer: Grocery app usage to jump 50% this year
Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.
By Jessica Dumont • Sept. 6, 2018 -
Banana Republic hosts Bumble event during NY Fashion Week
The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.
By Robert Williams • Sept. 6, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018 -
Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers
For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.
By Erica Sweeney • Sept. 6, 2018
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