Foot Locker, Asics team up on shoppable anime series, apparel collection

"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.

By Erica Sweeney • Aug. 16, 2018

Dennis Quaid breaks the fourth wall for Esurance's brand revamp

In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.

By Erica Sweeney • Aug. 16, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

53% of consumers more likely to purchase from brands that are transparent on social media

A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

By Erica Sweeney • Aug. 16, 2018

Gen Z more likely to visit shopping malls, fast-food restaurants, study finds

Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries. 

By Erica Sweeney • Aug. 16, 2018

The price is right: Why food, drink brands spend big money for celebrity endorsers

While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.

By Pamela DeLoatch • Aug. 16, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018

Bacardi and Major Lazer tap SoundCloud for music talent competition

While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform. 

By Erica Sweeney • Aug. 15, 2018

Business Insider: Apple urges developers to hike prices, push app subscriptions

The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.

By Robert Williams • Aug. 14, 2018

H&M powers up new website, mobile app

Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.

By Dan O'Shea • Aug. 14, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Study: Social media, email marketing are best for digital lead generation

Most marketers say the effectiveness of digital lead generation is improving overall. 

By Erica Sweeney • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Supreme takes over the New York Post, sending streetwear fans into a frenzy

The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.

By Erica Sweeney • Aug. 14, 2018

Snapchat opens shoppable AR to top creators

Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.

By Robert Williams • Aug. 13, 2018

Olay urges women to be bold in new Face Anything campaign

A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.

By Erica Sweeney • Aug. 13, 2018

Blockchain-based data-sharing app signs up McDonald's, Staples

Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands. 

By Robert Williams • Aug. 10, 2018

L'Oréal brings AR makeup sampling to Facebook

The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.

By Robert Williams • Aug. 10, 2018

How Goya, Pillsbury are driving an increase in social influence

Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.

By Erica Sweeney • Aug. 10, 2018

Organic reach for Facebook influencer content drops 23%, analysis finds

Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million. 

By Erica Sweeney • Aug. 10, 2018

Study: Instagram's sponsored posts increase 44%

Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.

By Robert Williams • Aug. 9, 2018

Impossible Foods launches first mission campaign with astronaut short film

Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push. 

By Chris Kelly • Aug. 9, 2018

YouTube to soon overtake Facebook as second-most visited site, analysis finds

Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.

By Erica Sweeney • Aug. 9, 2018

Retailers and the blockchain: A brief look at location marketing

Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

By Gary Schwartz • Aug. 9, 2018

Pinterest opens its max width ad format to all brands

Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.

By Robert Williams • Aug. 9, 2018