Social Media: Page 155
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Wingstop debuts Valentine's Day 'luv' hotline, wing bouquet kit
Callers can pre-order a heart-shaped box of the tools to create a wing bouquet using skewers, decorative cellophane, tissue paper and ribbon.
By Erica Sweeney • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
M&M's extends Super Bowl push with 6- and 15-second pre-roll ads
After taking the past three years off, the candy brand embraced a "go big or go home" strategy for Super Bowl LII.
By Erica Sweeney • Feb. 5, 2018 -
Deep Dive
By the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Former Facebook and Google employees form anti-tech addiction coalition
The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.
By Erica Sweeney • Feb. 5, 2018 -
Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'
The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.
By Erica Sweeney • Feb. 2, 2018 -
Wendy's jabs competitor's flash-frozen patties in Super Bowl ad
The burger joint takes inspirations from its snarky tone on social media for a TV spot that specifically calls out McDonald's.
By Erica Sweeney • Feb. 1, 2018 -
Opinion
How Tostitos could've scored on its Super Bowl push with an extra dash of personalization
Here are three ways the chip brand could have taken its latest campaign to the next level, according to SundaySky's Eric Porres.
By Eric Porres • Feb. 1, 2018 -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
Deep Dive
Looking for #MeToo in Super Bowl ads? Prepare to be disappointed
Brands tackled hot-button issues like immigration at last year's big game, but viewers shouldn't expect any strong messages in regards to women's empowerment on Feb. 4.
By Natalie Black (Koltun) • Jan. 31, 2018 -
Facebook bans ads for cryptocurrencies
The policy is intentionally broad so that deceptive and misleading ads can be better detected and enforcement can be better applied across Facebook, Audience Network and Instagram.
By Erica Sweeney • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018 -
Study: 63% of Americans say the Super Bowl is ill-suited for political messages
Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.
By Erica Sweeney • Jan. 30, 2018 -
Facebook prioritizes local news to strengthen community
No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit.
By Erica Sweeney • Jan. 30, 2018 -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
Febreze's Super Bowl campaign features man whose #BleepDontStink
The P&G brand hosted a pre-game party to introduce the campaign, which included a 60-second extended version of its mockumentary-style TV spot.
By Erica Sweeney • Jan. 29, 2018 -
Deep Dive
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
By Peter Adams • Jan. 29, 2018 -
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Study: Brand safety affects 75% of companies, yet only 26% take action
LinkedIn was rated the most brand-safe platform, while Facebook was the least safe, according to the research.
By Erica Sweeney • Jan. 26, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018
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