Social Media: Page 156
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Revlon names Gal Gadot as global brand ambassador
A new multimedia campaign will feature the actress along with experiential activations that aim to unite women through open conversations about diverse beauty.
By Erica Sweeney • Jan. 10, 2018 -
Nearly 70% of consumers feel brands should get more political, study finds
This demand exists despite many respondents stating their opinions are rarely if ever influenced by brands' stances.
By Peter Adams • Jan. 10, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Universal asks fans to recreate classic 'Jurassic Park' scenes for film's 25th anniversary
The studio will share compilations of the most original user-generated content on the "Jurassic World" website and YouTube, Facebook and Instagram pages.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans
The matchup is the second installment of the "Pizza Hut Rivalry Challenges," with more planned for 2018.
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018 -
Diageo pulls Snapchat ads over age-verification concerns
The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted.
By Erica Sweeney • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Report: L'Oreal claims magazine-level readership for in-house media brand
Piloted in Mexico and now expanding to more Spanish-speaking markets, the beauty brand's Fiufiu publishes influencer columns and other offerings that have attracted a young audience.
By Erica Sweeney • Jan. 3, 2018 -
VR, AR and other new hardware categories revive CES 2018
The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.
By Erica Sweeney • Jan. 3, 2018 -
Weight Watchers appoints DJ Khaled as social media ambassador
The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.
By Erica Sweeney • Jan. 2, 2018 -
Bud Light's nonsensical 'dilly dilly' becomes viral success
Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?
By Erica Sweeney • Jan. 2, 2018 -
Deep Dive
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
By Peter Adams • Jan. 2, 2018 -
Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign
The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.
By Natalie Black (Koltun) • Dec. 29, 2017 -
Facebook's deal with Universal Music Group heats up YouTube rivalry
A new multi-year licensing deal allows the social media giant’s users to access music for self-made videos to share across its properties.
By David Kirkpatrick • Dec. 22, 2017 -
IAB: Digital ad spending jumped 23% in first half of 2017
The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.
By David Kirkpatrick • Dec. 21, 2017 -
Under Armour delivers Steph Curry sneakers via drone for scavenger hunt
Marketers are raising the stakes on experiential marketing as more companies jump in.
By David Kirkpatrick • Dec. 21, 2017 -
Pringles will run its first Super Bowl commercial next year
The ad will be the official TV launch of the Kellogg snack brand's "Flavor Stacking" campaign and will receive PR, digital and social media support.
By David Kirkpatrick • Dec. 21, 2017 -
Column
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
Burger King gift-wraps full restaurant for French super fan
The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging.
By David Kirkpatrick , Peter Adams • Dec. 20, 2017
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