Natural Light offers to pay down college debt in regional Super Bowl ad

The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.

By Natalie Black (Koltun) • Jan. 24, 2018

M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease

The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards. 

By Erica Sweeney • Jan. 24, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mastercard spotlights aspiring musicians in Grammys push

Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl. 

By Erica Sweeney • Jan. 24, 2018

Snapchat Stories leap from mobile to desktop for first time

The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.

By Peter Adams • Jan. 23, 2018

Study: Political polarization, social activism cause major shift in customer loyalty

Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

By Erica Sweeney • Jan. 23, 2018

Report: Why Nike, Mars and others are taking influencer marketing in-house

More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

By Erica Sweeney • Jan. 23, 2018

Why Wix opted out of Super Bowl advertising despite a bigger marketing budget

Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure. 

By Dianna Christe • Jan. 22, 2018

Hyundai teases Super Bowl ad that will 'surprise millions'

The automaker repeats the theme of last year's "A Better Super Bowl" spot, where it surprised three American service members by virtually reuniting them with their families.

By Erica Sweeney • Jan. 22, 2018

Head & Shoulders chronicles Olympian's personal journey in lead-up to games

Freeskier Gus Kenworthy, often cited as the first openly gay action sports athlete, will be featured in 15-second spots and a content series from the P&G brand.

By Erica Sweeney • Jan. 22, 2018

Facebook to let users determine what news sources are trustworthy

Part of a broader shift in how the platform approaches publisher posts, the community will be able to rank news content based on three criteria. 

By Erica Sweeney • Jan. 22, 2018

Does Facebook's new direction really spell gloom and doom for marketers?

A greater focus on personal posts likely signals that quality, professional ads from brands will only pop more, writes Wesley MacLaggan, Marin Software's SVP of marketing.

By Wesley MacLaggan • Jan. 22, 2018

Pringles showcases 'flavor stacking' in brand's first Super Bowl ad

Starring comedian Bill Hader, the ad builds on a broader program that encourages customers to create their own flavor combinations.   

By Erica Sweeney • Jan. 19, 2018

Pampers encourages parents to share their babies' sleep personalities with #SleptLikeThis

The effort puts an infant-focused spin on the social media trend of #WokeUpLikeThis and features a BuzzFeed-esque online quiz with an educational component.

By Erica Sweeney • Jan. 19, 2018

Twitch signs multi-year content deal with top Disney Digital Network creators

Many are popular YouTube influencers who will now produce exclusive on-demand video content for Amazon's streaming service. 

By Erica Sweeney • Jan. 19, 2018

Google takes tougher stance on ad eligibility for YouTube creators

Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.

By Erica Sweeney • Jan. 18, 2018

Report: Facebook's News Feed changes could lead to fresh wave of influencer marketing

Influencer posts shared on the platform already show strong organic reach and engagement; a new feature hints at some of the opportunities for marketers in the space. 

By Erica Sweeney • Jan. 18, 2018

Ben & Jerry's celebrates new flavors with pop-up Los Angeles carnival

The brand set up ice cream-themed games, a photo booth and an oversized swing ride, with music provided by the local record store Amoeba Music.

By Erica Sweeney • Jan. 18, 2018

Doritos and Mountain Dew square off in PepsiCo's joint Super Bowl spot

Depicting a showdown between Peter Dinklage and Morgan Freeman, the ad takes an innovative approach to big game marketing by doubling up on the brands.

By Erica Sweeney • Jan. 18, 2018

Skittles's Super Bowl ad is so exclusive, only 1 person will ever see it

The brand will live stream the lucky fan's reaction to the ad on Facebook and release several teasers about the campaign. 

By Erica Sweeney • Jan. 17, 2018

Study: Majority of marketers miss the mark with multichannel efforts

Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences. 

By Erica Sweeney • Jan. 17, 2018

White Castle opens Valentine's Day dinner reservations via OpenTable

The chain's annual holiday event this year also includes a special Snapchat geofilter, with customers encouraged to share their dining experience on social media. 

By Erica Sweeney • Jan. 17, 2018

Tostitos generates personalized Super Bowl party invites starring Alfonso Ribeiro

A video platform called "Super Bowl Ads for All" features iconic big game themes like talking babies and puppies that can be remixed into hundreds of different combinations. 

By Erica Sweeney • Jan. 17, 2018

CVS bans photo altering in marketing for its store beauty brands

The drug store chain is also calling on brands such as Revlon, L'Oréal and Johnson & Johnson to follow the new standards. 

By Erica Sweeney • Jan. 16, 2018

Will Facebook's News Feed changes lead to more expensive ads?

In one example of the potential fallout from last week's update, BuzzFeed has been buying Facebook ads urging audiences to download its mobile app. 

By Erica Sweeney • Jan. 16, 2018

Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost

Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.

By Erica Sweeney • Jan. 16, 2018