Social Media: Page 167
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Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces 'lucky' packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Hyatt promotes message of unity in video short commemorating civil rights
Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.
By David Kirkpatrick , Peter Adams • Aug. 17, 2017 -
Facebook gives brands more control with new influencer marketing tools
Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.
By David Kirkpatrick • Aug. 16, 2017 -
Taco Bell opens table reservations to try new fried-egg taco
A "Bell & Breakfast" promotion from the Yum! Brands chain arrives as a similar pop-up restaurant from Cheetos gets totally booked up.
By David Kirkpatrick , Peter Adams • Aug. 16, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Report: Facebook tests targeting ads based on in-store visits
The new offering could help retailers reach omnichannel shoppers heading into the crucial holiday season.
By David Kirkpatrick • Aug. 14, 2017 -
Facebook acquires video editing startup to strengthen AR/VR tool kit
Fayteq's technology allows for the addition and removal of objects in video content.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Bud Light 'reintroduces' itself in back-to-basics campaign
The AB InBev brew is emphasizing its four simple ingredients in an effort that knocks fancier alternatives.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Tied to the upcoming adaptation of "Wonder," the four-part video series features the film's star, Jacob Tremblay.
By David Kirkpatrick , Peter Adams • Aug. 10, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Study: Millennial dads think family messaging misses the mark
"Dadvertising" is more often reflecting modern gender and parenting dynamics, but its target audience could still be underserved.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Heineken goes broad with digital to boost brand awareness
Platforms like Google and Facebook are valued for their targeting capabilities, but the brewer is instead leveraging them for mass messaging in a manner similar to TV.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
LinkedIn expands marketing program, with eye on targeting, measurement
Three new categories and a slew of tech partners are being added to help marketers boost their ROI, which was cited as a major business challenge.
By David Kirkpatrick • Aug. 8, 2017 -
Facebook: Ads that enforce gender positivity, not stereotypes, drive results
Brands promoting gender-positive messaging gained 8% to 10% more affinity from U.S. consumers, according to internal data analysis from the social giant.
By David Kirkpatrick • Aug. 7, 2017 -
Deep Dive
Marketers take out-of-home efforts in new directions this summer
Purpose is powering outdoor activations more often this year, with mobile and digital serving as a connective tissue.
By Paul Conley • Aug. 7, 2017 -
Billboard, Snapchat offer backstage access with new music docu-series
The first episode of "Artist Pass" debuted on Sunday and featured country artist Luke Bryan.
By David Kirkpatrick • Aug. 7, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017
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