Social Media: Page 169
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Dunkin’ filters fan votes for new iced coffee flavors via Snapchat
For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream.
By David Kirkpatrick • Aug. 22, 2017 -
Facebook expands Craigslist-like Marketplace to include ticket sales, more
The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.
By David Kirkpatrick • Aug. 21, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Twitter losing Trump would be ruinous for its business, says analyst
Monness Crespi Hardt’s James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.
By David Kirkpatrick • Aug. 21, 2017 -
Playtex leverages influencers for body-positive social push
The brand’s research found 78% of women are more likely to spread positivity when they feel good about themselves.
By David Kirkpatrick • Aug. 21, 2017 -
Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Facebook unveils in-stream ads to monetize video content, new Watch tab
The social platform also announced an initiative to battle video clickbait.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
P&G’s #LikeAGirl takes on girls’ fear of failure
The Always campaign returns after a survey found 70% of girls report avoiding trying things during puberty because they are afraid to fail.
By David Kirkpatrick • Aug. 18, 2017 -
GroupM revamps digital ad viewability standards to account for news feeds
WPP’s ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces ‘lucky’ packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017 -
Hyatt promotes message of unity in video short commemorating civil rights
Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.
By David Kirkpatrick , Peter Adams • Aug. 17, 2017 -
Facebook gives brands more control with new influencer marketing tools
Brands can now boost sponsored posts from the creator’s Page as well as access improved performance metrics and campaign tracking.
By David Kirkpatrick • Aug. 16, 2017 -
Taco Bell opens table reservations to try new fried-egg taco
A “Bell & Breakfast” promotion from the Yum! Brands chain arrives as a similar pop-up restaurant from Cheetos gets totally booked up.
By David Kirkpatrick , Peter Adams • Aug. 16, 2017 -
Sephora launches members-only social platform
The “Beauty Insider Community” allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Report: Facebook tests targeting ads based on in-store visits
The new offering could help retailers reach omnichannel shoppers heading into the crucial holiday season.
By David Kirkpatrick • Aug. 14, 2017 -
Facebook acquires video editing startup to strengthen AR/VR tool kit
Fayteq’s technology allows for the addition and removal of objects in video content.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
Snap’s good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn’t all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Bud Light ‘reintroduces’ itself in back-to-basics campaign
The AB InBev brew is emphasizing its four simple ingredients in an effort that knocks fancier alternatives.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos’ cheesy pop-up; Ikea’s chill college tour; Chiquita’s take on ‘eclipse fever’
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Tied to the upcoming adaptation of “Wonder,” the four-part video series features the film’s star, Jacob Tremblay.
By David Kirkpatrick , Peter Adams • Aug. 10, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Study: Millennial dads think family messaging misses the mark
“Dadvertising” is more often reflecting modern gender and parenting dynamics, but its target audience could still be underserved.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 9, 2017
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