Piper Jaffray: Teen preference rises for Snapchat, Amazon and drops for linear TV

The major brands experiencing the biggest decline in preference among teens include Nike, Ralph Lauren and UGG. 

By David Kirkpatrick • Oct. 12, 2017

Santander gets to the heart of reaching millennials with content hub

Prosper and Thrive, which offers practical information and looks similar to a media outlet, has driven 1 million site visits and 200,000 social engagements.

By Dianna Christe • Oct. 12, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twizzlers taps Facebook lens for 'World Smile Day'

The strategy suggests brands are starting to look for larger audiences for visually-driven digital engagements. 

By David Kirkpatrick • Oct. 11, 2017

Burger King burns rival by giving away free nuggets to customers named Wendy

Wendy's faced social media backlash for dropping spicy chicken nuggets from its menu, opening a window of promotional opportunity.

By David Kirkpatrick • Oct. 11, 2017

Report: Amazon meets with advertising insiders for more direct strike at YouTube

The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers. 

By David Kirkpatrick • Oct. 10, 2017

Why Gen Z might signal the end of demographic targeting as we know it

The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.

By Peter Adams • Oct. 10, 2017

Carl's Jr pesters Amazon on Twitter to acquire it

The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon. 

By Daphne Howland • Oct. 10, 2017

Russian political ads also ran on Instagram, YouTube, Gmail

Two separate reports suggest ads bought by Russian operatives trying to influence the U.S. presidential election last year were more widely distributed than previously thought. 

By David Kirkpatrick • Oct. 9, 2017

Mercedes-Benz weaves 'Justice League' stories into Instagram comics

The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.

By David Kirkpatrick , Chantal Tode • Oct. 9, 2017

Brands might be overdoing it on social media

Research by Temple University found that marketers and consumers have different views about how and when to use the channel.

By David Kirkpatrick • Oct. 9, 2017

Dove pulls ad viewed as racially insensitive

The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.

By David Kirkpatrick • Oct. 9, 2017

UPDATE: McDonald's gets burned by 'Rick and Morty' fans as sauce promo backfires

The brand revived a promotional item featured on the show but seriously underestimated demand, which spurred protests and eventually police involvement. 

By David Kirkpatrick , Peter Adams • Oct. 9, 2017

Jeep spotlights young women artists in new music-centric campaign

Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.  

By David Kirkpatrick • Oct. 6, 2017

Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con

A Fandom Food Truck caters to busy attendees' hunger pangs, while Campbell's Soup installs a Star Wars-inspired "canstallation" and PepsiCo promotes Xbox through AR.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 6, 2017

Study: Brands play a role in breaking gender stereotypes

Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.

By David Kirkpatrick • Oct. 5, 2017

Wendy's and Wingstop become embroiled in Twitter 'rap battle'

The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.

By David Kirkpatrick • Oct. 5, 2017

Facebook Watch, despite promising early viewership, lags behind the competition

A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long. 

By David Kirkpatrick • Oct. 5, 2017

Study: 75% of tech marketers report making 3x more content this year

Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content. 

By David Kirkpatrick • Oct. 4, 2017

Dunkin' resurrects an old meme to promote Halloween doughnut designs

Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing. 

By David Kirkpatrick • Oct. 4, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Report: Facebook ads drive up to 27% of in-store customers

By integrating retailers' point-of-sale data with Facebook's offline API and new ad formats, StitcherAds is connecting the dots between online ads and offline purchases. 

By David Kirkpatrick • Oct. 3, 2017

Las Vegas shooting exposes tenacity of fake news on Google and Facebook

As the tragedy unfolded, both platforms promoted false reports that misidentified the shooter as a Democrat opposed to the Trump administration.

By David Kirkpatrick • Oct. 3, 2017

Study: Social media a potential revenue source for local TV stations

Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles. 

By David Kirkpatrick • Oct. 2, 2017

Taco Bell and Forever 21 co-design 'food fashion' with new clothing line

Fans can submit photos or videos on social media with the hashtag #F21xTacoBell to be featured at the launch party.

By David Kirkpatrick • Sept. 29, 2017

Bud Light, 'Blade Runner' help launch Snapchat's brand AR World Lenses

At Advertising Week, Snap Inc.'s Imran Khan introduced a talking beer vendor and flying car that can be inserted into users' real-world surroundings.

By Chantal Tode • Sept. 28, 2017