Social Media: Page 171
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Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Quilted Northern unrolls toilet paper wedding dress designs
The brand's first year sponsoring an annual competition saw 1,517 entrants spin its bath tissue into some stunningly intricate gowns.
By David Kirkpatrick , Peter Adams • July 26, 2017 -
Report: Facebook to enter crowded smart speaker market
A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How Purple nets viral hits out of video ads about mattresses
Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space.
By Ken Magill • July 24, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Study: US restaurateurs take lackadaisical, social-first approach to marketing
A TripAdvisor survey found 85% of respondents think they should be doing more to promote their business.
By David Kirkpatrick • July 19, 2017 -
Lay's latest flavor contest lets fans cast votes via Snapchat
Twitter and Instagram are also taking submissions, with finalists including Kettle Cooked Everything Bagel with Cream Cheese.
By David Kirkpatrick • July 19, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Auto dealerships test inventory-based Facebook ad program
Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs.
By David Kirkpatrick • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017 -
Sponsored by Crimson Hexagon
5 Ways to Use Social Media Data for Business Insights
Social media analysis can fuel fast, data-driven strategy decisions about your audience to keep your brand one step ahead of the competition.
July 18, 2017 -
Study: More than 80% of Gen Zers report social media influences shopping habits
Snapchat was cited as a standout platform, affecting purchase decisions for 21% of the age group.
By David Kirkpatrick , Peter Adams • July 18, 2017 -
Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Opinion
6 ways to get socially-conscious ads right
System1 Group's Tom Ewing lays down why some socially-conscious ads work while others fall flat.
By Tom Ewing • July 18, 2017 -
Facebook explores Marketplace ad space
The social media giant is eyeing more options on the Craigslist-style service as ad load growth continues to slow on News Feed.
By David Kirkpatrick • July 17, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
Instagram has a counterfeit ad problem
A number of ads on Facebook's popular photo-sharing app sell products with doctored brand logos.
By David Kirkpatrick , Natalie Black (Koltun) • July 13, 2017 -
Finish Line sees 49x sales lift with broad Facebook audience targeting
A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.
By David Kirkpatrick • July 13, 2017 -
Facebook rolls out Messenger ads globally
One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged.
By David Kirkpatrick , Peter Adams • July 12, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Newspapers join forces to gain negotiation power against Facebook, Google
The News Media Alliance is seeking a limited antitrust exemption from Congress to put media organizations on more even footing.
By David Kirkpatrick , Chantal Tode • July 11, 2017
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