Social Media: Page 181
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Facebook extends mid-roll video ads to select outside publishers
Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests.
By David Kirkpatrick • Feb. 24, 2017 -
How Hyatt's new 'World of Hyatt' platform uses Snapchat Spectacles
The chain offers an authentic look inside operations via the wearable devices.
By David Kirkpatrick • Feb. 24, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Twitter tries to humanize customer service interactions
Brand profiles now let users know when they are messaging with a person rather than a bot.
By David Kirkpatrick • Feb. 23, 2017 -
Study: Ads more effective on publishers' websites than social media feeds
Neuro-marketing research mapped ad viewers' brain activity to assess how they react to content on different types of sites.
By David Kirkpatrick • Feb. 23, 2017 -
Instagram allows multiple images, videos in one post
The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through.
By David Kirkpatrick • Feb. 23, 2017 -
Report: Facebook looks to stream MLB games next season
Reports of a potential deal arrive at a time when the MLB has been active in building out its BAMTech streaming initiative.
By David Kirkpatrick • Feb. 23, 2017 -
Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so
Despite Snap heading into what is expected to be one of the largest tech IPOs in recent memory, new research shows many users believe something "better" will come along soon.
By Peter Adams • Feb. 23, 2017 -
Report: Snapchat IPO presentation gets chilly London reception
If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.
By Chantal Tode • Feb. 22, 2017 -
Oreo sponsors first Oscars live streaming party, launches cookies into space
Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
10 seconds or less: A primer on extra-short video marketing
As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
How Snickers' Super Bowl 'mistake' generated 1.5B organic impressions
The brand used cross-channel storytelling built around a live TV ad in which things intentionally went awry to achieve reach and engagement.
By Chantal Tode • Feb. 21, 2017 -
Twitter plans to double down on live video this year
Premium cable brand Showtime streamed its Championship Boxing match on the platform over the weekend.
By Peter Adams • Feb. 21, 2017 -
What's WhatsApp up to? Cribbing from Snapchat
The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.
By David Kirkpatrick • Feb. 21, 2017 -
Snap Inc. touts vision as camera company on investor roadshow
In preparation for its IPO, Snapchat’s parent released a video highlighting its dedication to being an image-first innovator while also knocking competitor Facebook.
By David Kirkpatrick , Peter Adams • Feb. 21, 2017 -
Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs
The two recognizable series are arriving on the platform as it builds out its stable of TV-like content.
By David Kirkpatrick • Feb. 17, 2017 -
Zuckerberg pens 6K-word manifesto on the state of Facebook
The founder’s letter covers a range of topics including details on how AI is being used to flag potentially inappropriate content.
By David Kirkpatrick • Feb. 17, 2017 -
Sports Illustrated's swimsuit edition puts spotlight on digital, social
The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.
By David Kirkpatrick • Feb. 16, 2017 -
Snap Inc. aims for $22.2B valuation in IPO
New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut.
By Chantal Tode • Feb. 16, 2017 -
Deep Dive
Trump's impact on brands: The story so far
From burning New Balance shoes to boycotting Starbucks, consumers have vocalized disdain toward brands on both sides of the aisle. But what are the tangible effects on business?
By Peter Adams • Feb. 16, 2017 -
Edging up against LinkedIn, Facebook is letting businesses post job listings
A similar recruiting feature was tested late last year but appears to be getting a wider expansion now.
By David Kirkpatrick • Feb. 16, 2017 -
Study: 87.5% of brand followers on Snapchat complete opened stories
As organic reach on the platform grows, brands are posting two times per week on average.
By David Kirkpatrick • Feb. 15, 2017 -
YouTube cancels PewDiePie show, drops star from premium ad program
PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Facebook cuts deal with Univision to stream Mexican soccer
Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.
By David Kirkpatrick • Feb. 14, 2017 -
The Washington Post brings experiential breaking news to Snapchat
The publisher has the first Discover channel to update multiple times each day with the latest news.
By David Kirkpatrick • Feb. 14, 2017
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