Social Media: Page 181
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UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media
The Kendall Jenner-starring spot is drawing heavy criticism for cribbing imagery from heated, real-world social movements.
By Peter Adams • April 5, 2017 -
Twitter allows businesses to request, share location in Direct Messages
Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities.
By David Kirkpatrick • April 4, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
LinkedIn rolls out mobile-friendly lead gen forms
Streamlining lead generation from sponsored content on mobile devices is the goal here.
By David Kirkpatrick • April 4, 2017 -
Nestle, Crayola team to bring kids' water bottle designs to life
The multichannel Share-a-Smile campaign leverages influencers and a strong social media push to raise awareness.
By David Kirkpatrick • April 4, 2017 -
Is Facebook trying to lure content creators away from YouTube?
All pages can now offer paid content, a move that comes at a time when YouTube is particularly vulnerable.
By David Kirkpatrick • April 3, 2017 -
YouTube creators take income hit amid brand safety controversy
Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.
By David Kirkpatrick • April 3, 2017 -
Amazon sets up exclusive social influencer market
A new program will operate similarly to Amazon Affiliates, but participating influencers have to apply and meet criteria for inclusion.
By David Kirkpatrick • April 3, 2017 -
Marriott tours influencers around the world in first original Snapchat series
"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.
By Peter Adams • March 31, 2017 -
Crayola's colorful social media push draws interest for retirement party
The crayon brand is heavily tapping social media for the upcoming exit of a color from its 24-count box.
By David Kirkpatrick • March 30, 2017 -
General Mills gets stung by wildflower promotion
As part of a "save the bees" campaign, the manufacturer sent out 1.5 billion free seed packets that are not compatible with all parts of the U.S.
By Doug Harris • March 30, 2017 -
Study: Kellogg's and Hershey's show grrrreat social engagement
The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?
By Keith Loria • March 29, 2017 -
Twitter introduces pre-roll ads for Periscope video
Viewers of both live streams and archived video are set to start seeing more brand spots.
By David Kirkpatrick • March 29, 2017 -
Pinterest makes Promoted App Pins available to all advertisers
The ad format allows users to download apps directly within the social media platform.
By David Kirkpatrick • March 29, 2017 -
Facebook Stories might be the social giant's biggest play against Snapchat yet
Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board.
By David Kirkpatrick , Peter Adams • March 29, 2017 -
Will social media give United a leg up on PR crisis?
The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.
By David Kirkpatrick • March 28, 2017 -
Deep Dive
How the American Heart Association won Giving Tuesday with help from social, search
And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally.
By Peter Adams • March 28, 2017 -
Instagram blurs out 'sensitive' content
In the midst of Google's heated brand safety controversy, Facebook's image-sharing app is likely aiming to allay any advertiser concerns.
By David Kirkpatrick • March 27, 2017 -
Will Facebook, YouTube edge Twitter out of NFL streaming rights?
The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up.
By David Kirkpatrick • March 27, 2017 -
Deep Dive
6 ways chatbots are succeeding for brands
At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.
By Chantal Tode • March 27, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Facebook brings mobile header bidding to its ad platform
The move could drive up the cost of mobile website ads as the bidding process becomes more competitive.
By David Kirkpatrick • March 23, 2017 -
Twitter eliminates a barrier to streaming live content
Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.
By David Kirkpatrick • March 22, 2017 -
Study: Influencer marketing budgets are bigger this year for 63% of marketers
Despite an increase in spend, the tactic can still be cost-effective, with 36% of respondents spending less than $5,000 per campaign.
By David Kirkpatrick • March 22, 2017 -
Instagram expands shoppability after promising test
Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.
By Daphne Howland • March 22, 2017 -
Snapchat lines up first live video ad, major studio partnership
A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.
By David Kirkpatrick , Peter Adams • March 22, 2017
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