Twitter's new Explore tab puts emphasis on live video

Moments is being folded into the new mobile app feature, where users can more easily search for trends and news. 

By David Kirkpatrick • Jan. 27, 2017

McDonald's taps iMessage app, social media to give away secret sauce

Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment. 

By David Kirkpatrick • Jan. 27, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook boosts longer videos in algorithm change

The previous ranking system punished longer videos. 

By David Kirkpatrick • Jan. 27, 2017

Toyota taps IBM Watson for personalized Rav4 campaign

The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.

By David Kirkpatrick • Jan. 27, 2017

Facebook tests Stories on its mobile app

The move follows the significant success of Instagram's Snapchat lookalike feature.  

By David Kirkpatrick • Jan. 26, 2017

Will digital marketing fumble or score a touchdown at Super Bowl LI?

The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up? 

By David Kirkpatrick , Chantal Tode • Jan. 26, 2017

Facebook's Trending topics shift from viral to corroborated news

Will users look elsewhere for their daily dose of sensational content? 

By Chantal Tode • Jan. 26, 2017

Instagram Stories goes global with live video

As the format has proven to be popular with users, the platform is looking to engage on a broader scale. 

By David Kirkpatrick • Jan. 25, 2017

Report: Snapchat seeks high-value ad sales commitments from WPP, Omnicom

The platform is reportedly asking for upfront deals of up to $200 million from several advertising conglomerates. 

By David Kirkpatrick , Chantal Tode • Jan. 25, 2017

PepsiCo tackles Super Bowl LI with multi-platform digital marketing play

Live Snapchat content and a new branded series are just part of the massive rollout.

By Peter Adams • Jan. 24, 2017

Warner Bros. first to tap Snapchat's puzzle-game lens

Selfie filters for the upcoming "King Arthur: Legend of the Sword" feature a timed puzzle game. 

By David Kirkpatrick • Jan. 24, 2017

Snapchat cracks down on clickbait, fake news

Cleaning up Discover content could make the feature more appealing to marketers ahead of the platform's planned IPO. 

By David Kirkpatrick • Jan. 24, 2017

Report: No, teens are not abandoning Facebook

New research finds that around two-thirds of teens report using Facebook daily and that number may be growing.

By David Kirkpatrick • Jan. 23, 2017

LinkedIn streamlines search in desktop revamp

The new look also adds a real-time messaging interface.

By David Kirkpatrick • Jan. 20, 2017

LinkedIn teams with DataSift for user analytics

Marketers gain access to aggregated insights about users' interests and how they are engaging with content on the platform. 

By David Kirkpatrick • Jan. 19, 2017

Why are big brands still searching out successful digital strategies?

Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few. 

By David Kirkpatrick • Jan. 19, 2017

Snapchat offers sequential ads, targeting based on offline purchases

Two separate pieces of news show how the platform continues to get more brand friendly. 

By David Kirkpatrick • Jan. 19, 2017

Twitter to drop 'Buy' button in social commerce rollback

It’s long been suspected the feature would be nixed as it saw little use from businesses, consumers and Twitter.

By Peter Adams • Jan. 18, 2017

Report: Facebook Live passes YouTube for most popular live streaming video platform

The total number of viewers for the format dropped slightly between June and November.

By David Kirkpatrick • Jan. 18, 2017

Report: Facebook stops paying publishers for live video

Premium video content is reportedly the new focus as live proved costly for publishers. 

By David Kirkpatrick • Jan. 18, 2017

Forrester: Marketers need more active media planning role to address fake news

Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations. 

By Chantal Tode • Jan. 18, 2017

Sony Pictures brings AI-driven movie character to social media

Resident Evil's "Red Queen" will chat with people in different languages across multiple platforms.

By David Kirkpatrick • Jan. 18, 2017

Twitter integrates Vine's video-looping capabilties

The standalone app is no more, but marketers can still get their fix for short videos on Twitter. 

By David Kirkpatrick , Peter Adams • Jan. 18, 2017

Intel's Super Bowl campaign includes user-generated 360-degree video

The brand is showcasing its 360 replay technology before and during the game. 

By Chantal Tode • Jan. 17, 2017

Sony Entertainment CEO is leaving to chair Snapchat

Michael Lynton, an early Snapchat investor, will assume the chairman of the board role.

By David Kirkpatrick , Peter Adams • Jan. 17, 2017