YouTube rolls out mobile live streaming

The platform wants to help influencers make more money. 

By David Kirkpatrick • Feb. 8, 2017

TV brands looking to extend reach, content turn to Snapchat

The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series. 

By David Kirkpatrick , Peter Adams • Feb. 7, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

8 digital marketing takeaways from Super Bowl LI

While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.

By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017

WhatsApp beta tests live location tracking

Facebook recently ended exact location sharing on its main platform. 

By David Kirkpatrick • Feb. 6, 2017

Toyota brought Snap Spectacles-wearing influencers to London event

It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign. 

By David Kirkpatrick • Feb. 6, 2017

Super Bowl throws spotlight on intersection of influencer marketing, destination viewing

TV spots this year cost up to $5 million a pop, but the big game is no longer limited to big brands or lavish budgets.

By Peter Adams • Feb. 6, 2017

Snap Inc. partners with IPG's R/GA Ventures accelerator program

Up to 10 startups that are innovating in the mobile marketing space will participate.

By David Kirkpatrick , Peter Adams • Feb. 3, 2017

Snap Inc. provides first real peek into monetization, strategy with SEC filing

Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising. 

By Chantal Tode • Feb. 3, 2017

How Mazda's marketing evolved from company-centric to experience-driven

The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories. 

By Chantal Tode • Feb. 2, 2017

Study: Influencer marketing spending on the rise for brands already involved

Half of brands spending in this area will increase their budgets significantly this year.

By David Kirkpatrick • Feb. 2, 2017

Facebook reports brands see a lift when optimizing video for mobile

With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens. 

By David Kirkpatrick • Feb. 2, 2017

Snapchat wants its Lenses to better recognize landscapes

Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.

By David Kirkpatrick • Feb. 2, 2017

Report: Facebook developing set-top box app for premium video content

As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.

By Peter Adams • Feb. 1, 2017

Snapchat rolls out Snapcodes that directly link to websites

The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties. 

By David Kirkpatrick • Feb. 1, 2017

Uber struggles to convince riders not to #DeleteUber

Under fire for associations with Trump and perceived "strike breaking," the ride-hailing brand is shifting ad strategy to save face. It doesn't appear to be working.  

By David Kirkpatrick • Feb. 1, 2017

Snapchat expands ad tech to enable self-serve buying

Any brand can now leverage the platform's API in an approach that emulates major platforms. 

By David Kirkpatrick • Feb. 1, 2017

Study: Most viewers interested in streaming Super Bowl over watching on cable

Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online. 

By David Kirkpatrick • Feb. 1, 2017

Facebook greatly expands third-party measurement partnerships

Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative. 

By Peter Adams • Jan. 31, 2017

Report: Is Instagram Stories stealing some of Snapchat's thunder ahead of IPO?

TechCrunch reports Instagram's copycat feature is winning users and social talent over from its obvious inspiration.

By David Kirkpatrick • Jan. 31, 2017

P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere

If marketing partners don't comply with new transparency requirements, the company will find others who do.   

By Chantal Tode • Jan. 31, 2017

Kia to debut Super Bowl ad on Facebook Messenger

As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.  

By David Kirkpatrick • Jan. 31, 2017

Snapchat parent company expected to publicly file for IPO this week

The move would put the startup on track for a planned initial public offering of stock in March.

By David Kirkpatrick • Jan. 30, 2017

Nielsen: Gen X more active than millennials on social media

New research goes against the going wisdom that younger users are more glued to their screens. 

By David Kirkpatrick • Jan. 30, 2017

Twitter's new Explore tab puts emphasis on live video

Moments is being folded into the new mobile app feature, where users can more easily search for trends and news. 

By David Kirkpatrick • Jan. 27, 2017

McDonald's taps iMessage app, social media to give away secret sauce

Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment. 

By David Kirkpatrick • Jan. 27, 2017