Twitter plans to double down on live video this year

Premium cable brand Showtime streamed its Championship Boxing match on the platform over the weekend.  

By Peter Adams • Feb. 21, 2017

What's WhatsApp up to? Cribbing from Snapchat

The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.

By David Kirkpatrick • Feb. 21, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snap Inc. touts vision as camera company on investor roadshow

In preparation for its IPO, Snapchat’s parent released a video highlighting its dedication to being an image-first innovator while also knocking competitor Facebook.

By David Kirkpatrick , Peter Adams • Feb. 21, 2017

Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs

The two recognizable series are arriving on the platform as it builds out its stable of TV-like content. 

By David Kirkpatrick • Feb. 17, 2017

Zuckerberg pens 6K-word manifesto on the state of Facebook

The founder’s letter covers a range of topics including details on how AI is being used to flag potentially inappropriate content.

By David Kirkpatrick • Feb. 17, 2017

Sports Illustrated's swimsuit edition puts spotlight on digital, social

The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.

By David Kirkpatrick • Feb. 16, 2017

Snap Inc. aims for $22.2B valuation in IPO

New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut. 

By Chantal Tode • Feb. 16, 2017

Trump's impact on brands: The story so far

From burning New Balance shoes to boycotting Starbucks, consumers have vocalized disdain toward brands on both sides of the aisle. But what are the tangible effects on business?

By Peter Adams • Feb. 16, 2017

Edging up against LinkedIn, Facebook is letting businesses post job listings

A similar recruiting feature was tested late last year but appears to be getting a wider expansion now. 

By David Kirkpatrick • Feb. 16, 2017

Study: 87.5% of brand followers on Snapchat complete opened stories

As organic reach on the platform grows, brands are posting two times per week on average. 

By David Kirkpatrick • Feb. 15, 2017

YouTube cancels PewDiePie show, drops star from premium ad program

PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic. 

By David Kirkpatrick • Feb. 15, 2017

Facebook's latest video push includes autoplay sound, TV app

Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow. 

By Chantal Tode • Feb. 15, 2017

Facebook cuts deal with Univision to stream Mexican soccer

Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.

By David Kirkpatrick • Feb. 14, 2017

The Washington Post brings experiential breaking news to Snapchat

The publisher has the first Discover channel to update multiple times each day with the latest news.

By David Kirkpatrick • Feb. 14, 2017

Snuggle's user-generated Valentine's Day videos hit 140M impressions

Since the campaign launched on Jan. 21, the Snuggle Bear mascot has lent its voice to more than 50,000 customized videos.  

By David Kirkpatrick • Feb. 14, 2017

Study: User-generated content drives higher Facebook engagement than ads

The findings suggest marketers are better served by focusing on content from customers and influencers following several news feed algorithm changes. 

By David Kirkpatrick • Feb. 14, 2017

Report: Twitter plans major retool of its ad business

Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.

By Peter Adams • Feb. 14, 2017

More than a gimmick? How emojis might find lasting marketing appeal

Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging. 

By David Kirkpatrick • Feb. 14, 2017

'Saturday Night Live,' A+E Networks stake out more Snapchat content

The A+E deal brings unscripted series to the platform. 

By David Kirkpatrick • Feb. 13, 2017

Facebook bows to pressure, commits to MRC verification

P&G recently made verification a condition of getting its business and now Facebook is falling in line.  

By Chantal Tode • Feb. 10, 2017

Snapchat Discover picks up Entertainment Weekly, Essence

The Time Inc. publications join sister title People with a presence on the growing platform. 

By David Kirkpatrick • Feb. 10, 2017

Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live

A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.

By David Kirkpatrick • Feb. 9, 2017

Pinterest deepens retail integrations with new visual search tech

A second new feature, "Shop the Look," lets users track down and purchase items they've seen in Pins. 

By David Kirkpatrick , Peter Adams • Feb. 9, 2017

Twitter's ad revenue shrinks in bleak Q4

Despite myriad belt-tightening efforts over the past several months, the company appears to be in a more desperate state than ever.  

By Peter Adams • Feb. 9, 2017

Oreo dunks itself in digital via mobile, social and in-person activations

A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel. 

By Chantal Tode • Feb. 9, 2017