Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Facebook brings mobile header bidding to its ad platform

The move could drive up the cost of mobile website ads as the bidding process becomes more competitive. 

By David Kirkpatrick • March 23, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter eliminates a barrier to streaming live content

Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.

By David Kirkpatrick • March 22, 2017

Study: Influencer marketing budgets are bigger this year for 63% of marketers

Despite an increase in spend, the tactic can still be cost-effective, with 36% of respondents spending less than $5,000 per campaign.

By David Kirkpatrick • March 22, 2017

Instagram expands shoppability after promising test

Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

By Daphne Howland • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

Study: Paid social continues to grow across major platforms

Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.

By David Kirkpatrick • March 21, 2017

Study: Snapchat faces new challenges as monthly sign-ups slow

Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.

By David Kirkpatrick • March 21, 2017

ANA calls for social media audits

The industry group is calling for Instagram, Twitter, Snapchat, Amazon, LinkedIn, Foursquare and Pinterest to allow independent audits of ad campaign data.

By David Kirkpatrick • March 20, 2017

Pepsi extends 'Empire' storylines and music via mobile

Fans of the TV show will be able to access exclusive content via a social series and scannable mini-cans. 

By David Kirkpatrick , Chantal Tode • March 20, 2017

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event. 

By David Kirkpatrick • March 17, 2017

Buffalo Wild Wings charges into March Madness with multiplatform campaign

Branded Snapchat filters, Instagram Stories playbooks and real-world activations at restaurants and games are all part of the promotion's extensive rollout. 

By David Kirkpatrick • March 16, 2017

Skechers places over 40 Snapchat geofilters across LA Marathon

The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.

By David Kirkpatrick • March 16, 2017

From messages to conversations: How food marketing has evolved

As consumer behavior and technology have changed, so have the messages that brands deliver to shoppers. 

By Megan Poinski • March 16, 2017

Facebook Stories — another Snapchat clone — sees broader rollout

The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.   

By Peter Adams • March 16, 2017

Jameson Irish Whiskey celebrates St. Patrick's Day with Snapchat filters

One of the age-gated filters covers anyone who "forgot their green" for the day.

By David Kirkpatrick • March 15, 2017

As consumers go online, food brands crave social media exposure

Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.

By Christopher Doering • March 15, 2017

EMarketer: Google, Facebook together command 51.6% of digital display advertising

While Google's dominance in search continues to grow, Facebook is taking display revenue from competitors. 

By David Kirkpatrick , Chantal Tode • March 15, 2017

Report: Are marketers already souring on Snapchat?

Joint research from RBC Capital Markets and Ad Age found that, among the major digital ad platforms, Snapchat beat only AOL when scored for return on investment. 

By David Kirkpatrick • March 15, 2017

Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Report: Facebook, others struggle to meet P&G's accreditation deadline

Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.

By David Kirkpatrick • March 14, 2017

O2 pilots multi-touch attribution for Facebook ads

Through a partnership with Visual IQ, the telecommunications brand was able to compare Facebook ads with other digital channels, publishers and placements.

By David Kirkpatrick • March 14, 2017

How E.L.F. Cosmetics builds community and drives results with micro-influencers

An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

By Chantal Tode • March 13, 2017

Study: 15% of Twitter accounts could be bots

Up to 48 million profiles might not be run by real people, which is higher than the micro-blogging service's own estimates. 

By David Kirkpatrick • March 13, 2017