Social Media: Page 178
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Honda's 360-degree Facebook video asks viewers to listen up
Spatial audio technology adjusts sound effects based on three different sets that users can pan through.
By David Kirkpatrick • March 7, 2017 -
Following early bullish period, is Facebook pulling back on Live?
A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.
By Peter Adams • March 7, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Facebook hears pitches for TV-like content, with notable absences
Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster.
By David Kirkpatrick , Peter Adams • March 6, 2017 -
NBCUniversal invests $500M in Snap Inc. at IPO
The media company has been actively investing in digital properties over the last 18 months including Buzzfeed and Vox Media.
By David Kirkpatrick • March 6, 2017 -
Report: Revenue declines for agency holding groups as marketers look elsewhere
On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.
By Chantal Tode • March 6, 2017 -
Deep Dive
How Wildlife Conservation Society tapped digital to grow '5 million strong'
Shifting strategy from one-off campaigns to sustained investment proved a major boon to the nonprofit brand.
By Peter Adams • March 6, 2017 -
Denny's cooks up Twitter meme, gets viral smash
Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.
By Peter Adams • March 3, 2017 -
Instagram Stories ads roll out globally
Unbundling ad buys from the Instagram feed points to the growing importance of Stories.
By David Kirkpatrick • March 3, 2017 -
Deep Dive
UPDATE: Why the Snapchat IPO matters to marketers
Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.
By Peter Adams , Chantal Tode • March 2, 2017 -
Everlane ends Facebook Messenger notifications
In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.
By David Kirkpatrick • March 2, 2017 -
Snapchat gains traction with older consumers as use case shifts
New research on the eve of Snap Inc.'s expected stock debut ups the forecast for U.S. users to 70.4 million this year.
By David Kirkpatrick • March 1, 2017 -
Study: More Facebook users report declining use
But while users may not be engaging as frequently, the platform's reach remains impressive.
By David Kirkpatrick • Feb. 28, 2017 -
YouTube surpasses 1B daily viewing hours
At its current rate of growth, the Google-owned video portal is likely to beat out U.S. TV for viewership.
By David Kirkpatrick , Peter Adams • Feb. 28, 2017 -
Trump slams New York Times for Oscar ad
The publisher's first-ever Academy Awards spot, titled "The Truth is Hard," got a Twitter thrashing from the President.
By David Kirkpatrick • Feb. 27, 2017 -
Facebook extends mid-roll video ads to select outside publishers
Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests.
By David Kirkpatrick • Feb. 24, 2017 -
How Hyatt's new 'World of Hyatt' platform uses Snapchat Spectacles
The chain offers an authentic look inside operations via the wearable devices.
By David Kirkpatrick • Feb. 24, 2017 -
Twitter tries to humanize customer service interactions
Brand profiles now let users know when they are messaging with a person rather than a bot.
By David Kirkpatrick • Feb. 23, 2017 -
Study: Ads more effective on publishers' websites than social media feeds
Neuro-marketing research mapped ad viewers' brain activity to assess how they react to content on different types of sites.
By David Kirkpatrick • Feb. 23, 2017 -
Instagram allows multiple images, videos in one post
The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through.
By David Kirkpatrick • Feb. 23, 2017 -
Report: Facebook looks to stream MLB games next season
Reports of a potential deal arrive at a time when the MLB has been active in building out its BAMTech streaming initiative.
By David Kirkpatrick • Feb. 23, 2017 -
Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so
Despite Snap heading into what is expected to be one of the largest tech IPOs in recent memory, new research shows many users believe something "better" will come along soon.
By Peter Adams • Feb. 23, 2017 -
Report: Snapchat IPO presentation gets chilly London reception
If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.
By Chantal Tode • Feb. 22, 2017 -
Oreo sponsors first Oscars live streaming party, launches cookies into space
Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
10 seconds or less: A primer on extra-short video marketing
As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
How Snickers' Super Bowl 'mistake' generated 1.5B organic impressions
The brand used cross-channel storytelling built around a live TV ad in which things intentionally went awry to achieve reach and engagement.
By Chantal Tode • Feb. 21, 2017
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