Study: Mobile dominated online ad spend for first time in 2016

Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.

By David Kirkpatrick • April 27, 2017

Snapchat expands geofilters options for advertising partners

In a move that should ramp up revenue, the platform is letting partners sell sponsored efforts via the popular format.

By David Kirkpatrick • April 26, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Doritos bags get musical punch for 'Guardians of the Galaxy Vol. 2'

Exclusive packaging doubles as a cassette player for the film's retro-flavored soundtrack. 

By David Kirkpatrick • April 26, 2017

LinkedIn launches new targeting capabilities

Matched Audiences offers marketers website retargeting, as well as account and contact targeting. 

By David Kirkpatrick • April 25, 2017

Why Pinterest is dropping its Like button

The platform is making moves to distinguish itself in an ever-more crowded social field. 

By David Kirkpatrick • April 24, 2017

In reversal, the Guardian ditches Facebook Instant Articles, Apple News

The face-off with publishers continues as some walk while others are getting deals to produce premium video content. 

By David Kirkpatrick • April 24, 2017

How Topix accelerated campaign decision-making, profitablity via predictive analytics

The digital media company freed up more spend for experimentation by turning off losing campaigns 3x faster. 

By David Kirkpatrick • April 24, 2017

FTC sets sights on Instagram influencers

The new approach could be more effective at bringing about change than previous efforts that targeted brands only. 

By David Kirkpatrick • April 21, 2017

Unilever's Suave flips the switch on influencers

Trendier packaging and a reversed name fooled a lot of beauty mavens in a new campaign. 

By David Kirkpatrick • April 20, 2017

Coca-Cola shakes up a signature campaign to deepen personalization

For its fourth iteration, "Share a Coke" will expand to more products and include last names for the first time. 

By David Kirkpatrick , Peter Adams • April 20, 2017

The pros and cons of an in-house agency

Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.

By David Kirkpatrick • April 20, 2017

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Can Facebook augment its future with new AR camera push?

The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech. 

By David Kirkpatrick • April 19, 2017

Report: Snapchat to boost self-serve offering with full-screen ads

Brands will soon have more direct access to buying Snap ads.

By David Kirkpatrick • April 18, 2017

Rimmel London launches new brand identity with digital campaign

The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.

By David Kirkpatrick • April 18, 2017

Oscar Mayer cooks up bacon font for shareable video generator

Can the brand start more 'baconversations' on social media? 

By David Kirkpatrick • April 18, 2017

Study: Not everyone hated the Kendall Jenner Pepsi ad after all

Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.

By David Kirkpatrick • April 17, 2017

Instagram Stories passes Snapchat for daily active users

Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.

By David Kirkpatrick , Peter Adams • April 17, 2017

Will YouTube's troubles impact social spending?

Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."

By David Kirkpatrick • April 17, 2017

Can Snapchat's geotargeting capabilities match online ads to in-store visits?

The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use. 

By David Kirkpatrick • April 13, 2017

Is Wendy's about to break a Twitter record?

A teen's request for a year's supply of chicken nuggets is getting millions of retweets. 

By Peter Adams • April 13, 2017

Studio 71 offers advertisers curated YouTube inventory

The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.

By David Kirkpatrick • April 12, 2017

YouTube's top influencer launches a new show — on Twitch

Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.

By David Kirkpatrick • April 12, 2017

Twitter beefs up third-party ad measurement for reach, viewability

The platform is partnering with Moat and Integral Ad Science while also expanding relationships with Nielsen and comScore.

By David Kirkpatrick • April 11, 2017

Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth

New services, including online courses and targeting tools, aim to bring more small businesses into the fold.

By David Kirkpatrick , Peter Adams • April 11, 2017