YouTube creators take income hit amid brand safety controversy

Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.

By David Kirkpatrick • April 3, 2017

Amazon sets up exclusive social influencer market

A new program will operate similarly to Amazon Affiliates, but participating influencers have to apply and meet criteria for inclusion.

By David Kirkpatrick • April 3, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Marriott tours influencers around the world in first original Snapchat series

"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.

By Peter Adams • March 31, 2017

Crayola's colorful social media push draws interest for retirement party

The crayon brand is heavily tapping social media for the upcoming exit of a color from its 24-count box. 

By David Kirkpatrick • March 30, 2017

General Mills gets stung by wildflower promotion

As part of a "save the bees" campaign, the manufacturer sent out 1.5 billion free seed packets that are not compatible with all parts of the U.S.

By Doug Harris • March 30, 2017

Study: Kellogg's and Hershey's show grrrreat social engagement

The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?

By Keith Loria • March 29, 2017

Twitter introduces pre-roll ads for Periscope video

Viewers of both live streams and archived video are set to start seeing more brand spots.  

By David Kirkpatrick • March 29, 2017

Pinterest makes Promoted App Pins available to all advertisers

The ad format allows users to download apps directly within the social media platform.

By David Kirkpatrick • March 29, 2017

Facebook Stories might be the social giant's biggest play against Snapchat yet

Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board. 

By David Kirkpatrick , Peter Adams • March 29, 2017

Will social media give United a leg up on PR crisis?

The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.   

By David Kirkpatrick • March 28, 2017

How the American Heart Association won Giving Tuesday with help from social, search

And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally. 

By Peter Adams • March 28, 2017

Instagram blurs out 'sensitive' content

In the midst of Google's heated brand safety controversy, Facebook's image-sharing app is likely aiming to allay any advertiser concerns. 

By David Kirkpatrick • March 27, 2017

Will Facebook, YouTube edge Twitter out of NFL streaming rights?

The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up. 

By David Kirkpatrick • March 27, 2017

6 ways chatbots are succeeding for brands

At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.  

By Chantal Tode • March 27, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Facebook brings mobile header bidding to its ad platform

The move could drive up the cost of mobile website ads as the bidding process becomes more competitive. 

By David Kirkpatrick • March 23, 2017

Twitter eliminates a barrier to streaming live content

Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.

By David Kirkpatrick • March 22, 2017

Study: Influencer marketing budgets are bigger this year for 63% of marketers

Despite an increase in spend, the tactic can still be cost-effective, with 36% of respondents spending less than $5,000 per campaign.

By David Kirkpatrick • March 22, 2017

Instagram expands shoppability after promising test

Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

By Daphne Howland • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

Study: Paid social continues to grow across major platforms

Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.

By David Kirkpatrick • March 21, 2017

Study: Snapchat faces new challenges as monthly sign-ups slow

Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.

By David Kirkpatrick • March 21, 2017

ANA calls for social media audits

The industry group is calling for Instagram, Twitter, Snapchat, Amazon, LinkedIn, Foursquare and Pinterest to allow independent audits of ad campaign data.

By David Kirkpatrick • March 20, 2017

Pepsi extends 'Empire' storylines and music via mobile

Fans of the TV show will be able to access exclusive content via a social series and scannable mini-cans. 

By David Kirkpatrick , Chantal Tode • March 20, 2017