Facebook updates News Feed to reduce links to spammy experiences

The move stems from user complaints about being directed to web pages riddled with annoying ads.

By David Kirkpatrick • May 11, 2017

Brawny taps Spectacles-wearing toddlers for Mother's Day campaign

"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view. 

By David Kirkpatrick • May 11, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

Study: Snapchat rivals Facebook for teen engagement

Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.

By David Kirkpatrick • May 10, 2017

Wendy's fan shatters Twitter record in quest for chicken nuggets

While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.

By David Kirkpatrick • May 10, 2017

Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions

Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.

By Natalie Black (Koltun) • May 10, 2017

Oreo is letting fans come up with its next flavors

A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand. 

By David Kirkpatrick • May 9, 2017

Dove's body-positive packaging change backfires

The effort involves bottles of body wash representing different shapes and sizes of beauty — and is being mocked on social media.

By David Kirkpatrick • May 9, 2017

Report: Facebook's premium video content slate set to debut next month

Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.

By David Kirkpatrick , Peter Adams • May 8, 2017

Kraft encourages moms to 'swear like a mother' in viral campaign

Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot. 

By Natalie Black (Koltun) • May 8, 2017

Despite missing 2 hour mark, Nike's marathon stunt was a marketing win

"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social. 

By David Kirkpatrick , Peter Adams • May 8, 2017

Gap opts for real people over models in diversity-minded campaign

The clothing retailer and agency Untitled Worldwide scoured grocery stores, malls and colleges to find 20 people to represent the brand this summer.

By Natalie Black (Koltun) • May 5, 2017

Time Inc.'s big digital video push includes live shows, social-only brands

A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout. 

By David Kirkpatrick • May 5, 2017

Colonel Sanders is a romance novel hunk in KFC's 'steamy' Mother's Day promo

A free copy of "Tender Wings of Desire" comes paired with meals on what's usually the brand's best-selling day of the year.

By David Kirkpatrick • May 5, 2017

Facebook's next big bets include Ad Breaks, linking ads to sales

Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.

By Peter Adams • May 4, 2017

The CMO role is shifting in 2017

From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.

By David Kirkpatrick • May 4, 2017

Forrester: CMOs could pull up to $2.9B in display ad spending

A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models. 

By David Kirkpatrick • May 3, 2017

Beauty marketers buck broader downward trends as digital innovation blooms

Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.

By Rachel Brown • May 3, 2017

Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs

#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.

By David Kirkpatrick • May 2, 2017

Coke transcends foodie boundaries in chef influencer-fueled campaign

Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything. 

By David Kirkpatrick • May 2, 2017

Facebook automates rights management for video content owners

Taking ad revenue from matching content is a core focus.

By David Kirkpatrick • May 1, 2017

Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks

One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success. 

By David Kirkpatrick • May 1, 2017

Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid

Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them. 

By David Kirkpatrick • May 1, 2017

Why consultancies aren't upending the agency-client model just yet

Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.

By David Kirkpatrick • May 1, 2017

Tostitos lets fans create custom digital piñatas for Cinco de Mayo

Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.

By David Kirkpatrick • April 28, 2017