Social Media: Page 175
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Evian's 'Oversize' campaign spurns TV for digital
Elements for the latest version of the brand's baby-themed campaign include a Snapchat lens and filter.
By David Kirkpatrick • May 25, 2017 -
Nabisco links cookouts, concerts as Lady Antebellum tour sponsor
The Mondelez brand, which includes snacks like Oreo, Ritz and Chips Ahoy!, is tying the sponsorship with its "Remix Your BBQ" integrated marketing campaign.
By David Kirkpatrick • May 24, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Facebook helps streaming video publishers better target ads
A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech.
By David Kirkpatrick • May 24, 2017 -
Deep Dive
Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift
"#Everyone is Welcome," a largely print and out-of-home declaration on inclusivity, went viral on social media thanks to its strong message.
By Peter Adams • May 24, 2017 -
Facebook rolls out watch-and-scroll video for desktop
Being able to display two videos at once should open up new ad inventory.
By David Kirkpatrick • May 23, 2017 -
Mike's Hard Lemonade taps weird internet culture to target millennial males
Digital-first "Drink on the bright side" marks a creative strategy shift away from depicting experience to emotions for the brand.
By David Kirkpatrick • May 23, 2017 -
Firestone pits fans against racing legend Mario Andretti for social media challenge
Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.
By David Kirkpatrick • May 22, 2017 -
Is Spotify on the hunt for acquisitions?
In preparation for going public, Spotify hired M&A specialist Sheila Spence as vice president of corporate development.
By David Kirkpatrick • May 22, 2017 -
Facebook officially signs 20-game MLB streaming deal
But can professional baseball be a big draw for the platform's push into premium, TV-like video content?
By David Kirkpatrick • May 19, 2017 -
Study: Digital media ad spend up just 3% in April
The market has not yet rebounded from viewability and safety concerns, per a report.
By David Kirkpatrick • May 19, 2017 -
Patreon creators to earn $150M this year
The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms.
By David Kirkpatrick • May 19, 2017 -
Axe asks tough questions to fight toxic masculinity in brand pivot
"Is It Ok For Guys?" presents a socially-conscious turnaround for the Unilever brand, which has often been accused of sexism.
By David Kirkpatrick • May 18, 2017 -
Deep Dive
Why content marketing is going Hollywood
Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.
By David Kirkpatrick • May 18, 2017 -
Meredith, Capital One tap top home influencer for digital video series
The bank's BuyPower Card will be integrated into each episode of "Safe and Sound Home" with host Emily Henderson.
By David Kirkpatrick • May 17, 2017 -
BMW, Honda put people in race cars to drive authentic content
Are auto brands taking a cue from popular programs like "Comedians in Cars Getting Coffee"?
By David Kirkpatrick • May 17, 2017 -
Retrieved from General Mills on May 16, 2017
General Mills looks to charm consumers with 'Marshmallow Only' Lucky Charms
The cereal maker is upping the promotion from 10 boxes in 2015 to 10,000 this year after seeing strong consumer demand for the novelty product.
By Caroline Macdonald • May 16, 2017 -
Snapchat broadens brands' AR, targeting opportunities in major update
Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.
By David Kirkpatrick • May 16, 2017 -
Opinion
Legitimate negative reviews are now protected by law
The Consumer Review Fairness Act adds a layer of complexity as brands try to protect themselves while still supporting self-expression in the social age, writes Laureen Fagan of Ugly Dog Media.
By Laureen Fagan • May 16, 2017 -
Kraft Heinz signs on as first sponsor for Time's new all-social food brand
Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese.
By David Kirkpatrick • May 16, 2017 -
Budweiser sends off Derek Jeter with celebratory digital video spot
"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired.
By David Kirkpatrick • May 15, 2017 -
Dunkin' Donuts taps influencer for graduation cap decorating tips
The chain partnered with a social media influencer on content to inspire graduation cap decorators.
By Natalie Black (Koltun) • May 15, 2017 -
Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A
The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.
By David Kirkpatrick • May 15, 2017 -
Deep Dive
How marketers can weather influencer marketing's messy puberty phase
A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.
By Peter Adams • May 15, 2017 -
Retrieved from PepsiCo on May 12, 2017
Pepsi flaunts Snapcodes in summer giveaways
Packaging marked with a special code unlocks a mobile game, lenses and filters.
By Rob Williams • May 12, 2017 -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017
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