Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Can Facebook augment its future with new AR camera push?

The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech. 

By David Kirkpatrick • April 19, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Report: Snapchat to boost self-serve offering with full-screen ads

Brands will soon have more direct access to buying Snap ads.

By David Kirkpatrick • April 18, 2017

Rimmel London launches new brand identity with digital campaign

The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.

By David Kirkpatrick • April 18, 2017

Oscar Mayer cooks up bacon font for shareable video generator

Can the brand start more 'baconversations' on social media? 

By David Kirkpatrick • April 18, 2017

Study: Not everyone hated the Kendall Jenner Pepsi ad after all

Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.

By David Kirkpatrick • April 17, 2017

Instagram Stories passes Snapchat for daily active users

Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.

By David Kirkpatrick , Peter Adams • April 17, 2017

Will YouTube's troubles impact social spending?

Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."

By David Kirkpatrick • April 17, 2017

Can Snapchat's geotargeting capabilities match online ads to in-store visits?

The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use. 

By David Kirkpatrick • April 13, 2017

Is Wendy's about to break a Twitter record?

A teen's request for a year's supply of chicken nuggets is getting millions of retweets. 

By Peter Adams • April 13, 2017

Studio 71 offers advertisers curated YouTube inventory

The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.

By David Kirkpatrick • April 12, 2017

YouTube's top influencer launches a new show — on Twitch

Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.

By David Kirkpatrick • April 12, 2017

Twitter beefs up third-party ad measurement for reach, viewability

The platform is partnering with Moat and Integral Ad Science while also expanding relationships with Nielsen and comScore.

By David Kirkpatrick • April 11, 2017

Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth

New services, including online courses and targeting tools, aim to bring more small businesses into the fold.

By David Kirkpatrick , Peter Adams • April 11, 2017

Heineken USA consolidates digital, social marketing duties to Omnicom's Red Urban

The brand's digital and social ad business, previously spread among a number of agencies, will also be getting a dedicated New York City office. 

By David Kirkpatrick • April 10, 2017

Live broadcasts make up 20% of Facebook videos

Over the last year, Facebook Live broadcasts have grown more than 4x.

By David Kirkpatrick • April 7, 2017

YouTube TV, Google's bid to conquer OTT, debuts in 5 markets

But will the tech giant's current PR woes with the video portal weaken the service's early legs? 

By David Kirkpatrick , Peter Adams • April 6, 2017

Facebook to offer a light version of Workplace

The social network is hoping a free version will hook small businesses or companies in emerging markets.

By Justine Brown • April 6, 2017

EMarketer: Ad formats not native to Snapchat see little traction

New research finds sponsored geofilters and lenses are the only formats with any notable user engagement. 

By David Kirkpatrick , Peter Adams • April 5, 2017

Subliminal content tricks Google's AI tool for classifying video

Google’s Cloud Video Intelligence API, currently in beta, can mess up its classifications if multiple single-image frames are embedded within a video.

By David Kirkpatrick • April 5, 2017

UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media

The Kendall Jenner-starring spot is drawing heavy criticism for cribbing imagery from heated, real-world social movements.  

By Peter Adams • April 5, 2017

Twitter allows businesses to request, share location in Direct Messages

Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities. 

By David Kirkpatrick • April 4, 2017

LinkedIn rolls out mobile-friendly lead gen forms

Streamlining lead generation from sponsored content on mobile devices is the goal here.

By David Kirkpatrick • April 4, 2017

Nestle, Crayola team to bring kids' water bottle designs to life

The multichannel Share-a-Smile campaign leverages influencers and a strong social media push to raise awareness. 

By David Kirkpatrick • April 4, 2017

Is Facebook trying to lure content creators away from YouTube?

All pages can now offer paid content, a move that comes at a time when YouTube is particularly vulnerable. 

By David Kirkpatrick • April 3, 2017