Patreon creators to earn $150M this year

The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms. 

By David Kirkpatrick • May 19, 2017

Axe asks tough questions to fight toxic masculinity in brand pivot

"Is It Ok For Guys?" presents a socially-conscious turnaround for the Unilever brand, which has often been accused of sexism. 

By David Kirkpatrick • May 18, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Why content marketing is going Hollywood

Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.

By David Kirkpatrick • May 18, 2017

Meredith, Capital One tap top home influencer for digital video series

The bank's BuyPower Card will be integrated into each episode of "Safe and Sound Home" with host Emily Henderson. 

By David Kirkpatrick • May 17, 2017

BMW, Honda put people in race cars to drive authentic content

Are auto brands taking a cue from popular programs like "Comedians in Cars Getting Coffee"?

By David Kirkpatrick • May 17, 2017

General Mills looks to charm consumers with 'Marshmallow Only' Lucky Charms

The cereal maker is upping the promotion from 10 boxes in 2015 to 10,000 this year after seeing strong consumer demand for the novelty product.

By Caroline Macdonald • May 16, 2017

Snapchat broadens brands' AR, targeting opportunities in major update

Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.

By David Kirkpatrick • May 16, 2017

Legitimate negative reviews are now protected by law

The Consumer Review Fairness Act adds a layer of complexity as brands try to protect themselves while still supporting self-expression in the social age, writes Laureen Fagan of Ugly Dog Media.

By Laureen Fagan • May 16, 2017

Kraft Heinz signs on as first sponsor for Time's new all-social food brand

Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese. 

By David Kirkpatrick • May 16, 2017

Budweiser sends off Derek Jeter with celebratory digital video spot

"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired. 

By David Kirkpatrick • May 15, 2017

Dunkin' Donuts taps influencer for graduation cap decorating tips

The chain partnered with a social media influencer on content to inspire graduation cap decorators.

By Natalie Black (Koltun) • May 15, 2017

Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A

The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.

By David Kirkpatrick • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017

Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Facebook updates News Feed to reduce links to spammy experiences

The move stems from user complaints about being directed to web pages riddled with annoying ads.

By David Kirkpatrick • May 11, 2017

Brawny taps Spectacles-wearing toddlers for Mother's Day campaign

"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view. 

By David Kirkpatrick • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

Study: Snapchat rivals Facebook for teen engagement

Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.

By David Kirkpatrick • May 10, 2017

Wendy's fan shatters Twitter record in quest for chicken nuggets

While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.

By David Kirkpatrick • May 10, 2017

Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions

Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.

By Natalie Black (Koltun) • May 10, 2017

Oreo is letting fans come up with its next flavors

A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand. 

By David Kirkpatrick • May 9, 2017

Dove's body-positive packaging change backfires

The effort involves bottles of body wash representing different shapes and sizes of beauty — and is being mocked on social media.

By David Kirkpatrick • May 9, 2017

Report: Facebook's premium video content slate set to debut next month

Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.

By David Kirkpatrick , Peter Adams • May 8, 2017

Kraft encourages moms to 'swear like a mother' in viral campaign

Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot. 

By Natalie Black (Koltun) • May 8, 2017