Social Media: Page 183
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Deep Dive
How marketers can level-up their gamification strategies
Gamification can drive results, but a clear approach to strategy is essential before diving in.
By Shalina Chatlani • Jan. 5, 2017 -
Report: Google expands effort with YouTube Labs to link brands, influencers
Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year.
By Chantal Tode • Jan. 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Forbes previews '30 under 30' on Snapchat popup channel
In a first, the publisher released content from one of its signature lists on a platform other than its own.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
Snapchat taps AI to boost ad targeting
A "goal-based bidding” tool uses machine learning to let marketers target users more likely to engage their ads.
By David Kirkpatrick , Peter Adams • Jan. 3, 2017 -
Deep Dive
5 times Facebook showed it's still getting the hang of digital marketing in 2016
Twelve years into its existence, the world’s largest social network continues to struggle with some basics even as it pushes exciting new frontiers.
By Peter Adams • Dec. 30, 2016 -
Twitter is latest to add 360-degree live streaming
Periscope technology gets an upgrade, though not everyone can use it.
By Peter Adams • Dec. 29, 2016 -
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Deep Dive
Holiday campaigns from Subaru, Oreo highlight how to do digital
As traditional brand messaging channels lose some of their luster and audience, digital elements are increasingly essential to making the connection.
By David Kirkpatrick • Dec. 27, 2016 -
Report: Facebook discussions with MRC infer step toward accreditation of metrics
The social media giant may recognize a need for help in rebuilding trust with brands following a series of metrics flubs.
By Chantal Tode • Dec. 23, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016 -
Macy's The Santa Project generates 7.3M engagements
Messaging around belief in Santa connects with consumers.
By David Kirkpatrick • Dec. 23, 2016 -
Starbucks, Airbnb curate Twitter profiles using 'featured tweets'
The brands are leveraging more control over their presence on the social media platform.
By David Kirkpatrick • Dec. 23, 2016 -
Uber, Snapchat partner on custom filters
Riders can now add an arrival time filter to snaps along with other options.
By David Kirkpatrick • Dec. 22, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016 -
Netflix, NFL and Marvel Twitter accounts hacked by OurMine
The "white hat" group posted tweets to brand accounts where it detected security flaws.
By David Kirkpatrick • Dec. 22, 2016 -
Deep Dive
The long view on video: Why 2017 will be even more exciting
Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike.
By David Kirkpatrick • Dec. 22, 2016 -
Facebook voices commitment to audio with new live service
BBC World Service and Harper Collins are among the first to test Live Audio on the social platform.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Facebook reveals fourth major metrics mishap
ComScore pointed out the issue after publishers discovered iPhone traffic for Instant Articles was underreported.
By David Kirkpatrick • Dec. 19, 2016 -
Twitter finds new use for Vine
In an about-face, the company now looks to repurpose the video-looping app for its main platform.
By David Kirkpatrick , Peter Adams • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016
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