Social Media: Page 246
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Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Jan. 6, 2014 -
Was ‘Hercules’ A Branding Win for The Weather Channel?
Was ‘Hercules’ A Branding Win for The Weather Channel? Haniya Rae | January 3, 2014 There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm swept through the Northeast, delivering between five and 20 i...
Jan. 3, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Analysts predict mobile advertising will grow by 64% in 2014
A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year.
By Wendy Parish • Jan. 3, 2014 -
Social marketing company Spredfast raises $32.5M in funding
The social marketing company has raised a total of $60 million to date.
By Wendy Parish • Jan. 3, 2014 -
Pew Research: Americans diversifying social media use
A new report from Pew Research shows 42% of online adults use two or more social networks.
By Wendy Parish • Dec. 31, 2013 -
Report: 52% of advertisers used Twitter ads in 2014
IZEA's report shows advertisers utilizing Twitter campaigns is up 5% from last year.
By Wendy Parish • Dec. 27, 2013 -
The results are in for the first Instagram ads
The social app has released case studies on its first four completed ad campaigns.
By Wendy Parish • Dec. 20, 2013 -
Twitter conversion tracking now available globally
Twitter's long-awaited conversion tracking helps Promoted Tweet buyers monitor impressions and engagements.
By Wendy Parish • Dec. 19, 2013 -
Apple ad veteran joins Facebook as executive creative director
Facebook has hired Scott Trattner to manage its in-house creative team.
By Wendy Parish • Dec. 18, 2013 -
Will Facebook video ads threaten Twitter?
TV advertisers may prefer auto-play Facebook video ads over Twitter's Promoted Trends.
By Wendy Parish • Dec. 17, 2013 -
Twitter's interactive microsite showcases top trends of 2013
The interactive site allows users to explore trends by month and category.
By Wendy Parish • Dec. 17, 2013 -
Facebook video ads to finally debut this week
Video ads are set to make their debut in newsfeeds on Thursday.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Instagram Direct: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Introduces Instagram Direct: Instagram Direct gives you “a new way to send ...
Dec. 14, 2013 -
Deep Dive
5 ways hoaxes worked to brands' advantages in 2013
Whether a work of the company or not, these hoaxes directed plenty of attention to the brands involved.
By Wendy Parish • Dec. 13, 2013 -
What do advertisers really think about Twitter?
Industry execs weigh in on the social network through an AdAge survey.
By Wendy Parish • Dec. 13, 2013 -
Moments after Instagram debuts direct messaging, Kardashians use it for marketing
Reality stars show how the new feature can work for marketers.
By Wendy Parish • Dec. 12, 2013 -
Twitter improves ad targeting with 'broad match' keywords
The social site now expands keyword targeting to include similar words.
By Wendy Parish • Dec. 12, 2013 -
YouTube on track to make $5.6 billion this year
According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year.
By Wendy Parish • Dec. 11, 2013 -
Facebook's share of visits up 47% after dropping thumbs up
Facebook dropped the "thumbs up" from its like and share buttons last month and has seen an increase in sharing since.
By Wendy Parish • Dec. 11, 2013 -
Deep Dive
10 ways marketers can maximize retweets
A new report from TrackMaven reveals the best day and time to tweet and receive retweets.
By Alex Nowicki • Dec. 11, 2013 -
Bazaarvoice hopes to #EndFakeReviews
Bazaarvoice hopes to make their authentic reviews "trustmark" the Verisign of the future.
By Wendy Parish • Dec. 10, 2013 -
Google+ tests new social ad
Brands can now turn their social content into ads distributed on the Google Display Network.
By Wendy Parish • Dec. 10, 2013 -
Study: Instagram best platform for brands
A study from SumAll compared brand pages on four major social networks: Facebook, Instagram, Twitter and Google+
By Wendy Parish • Dec. 10, 2013 -
Google+ has a lot of users, but few are sharing
Google's claims that Plus is the second most popular social network may be a bit of a stretch when it comes to activity.
By Wendy Parish • Dec. 9, 2013
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