Ignore this social media advice

Avoid these commonly offered tips that are just plain wrong. 

By Wendy Parish • July 16, 2013

Honda launches real-time Vine video campaign on Twitter

The Japanese auto maker will film and upload same-day video responses to tweeters.

By Roger Riddell • July 15, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook's Custom Audiences helps target only your customers

With Facebook's Custom Audiences, you can display Facebook ads only to existing customers or prospects. 

By Wendy Parish • July 15, 2013

Why the ad tech tax needs to go

The system of media buy, where each $1 is only worth $.45, is broken. 

By Wendy Parish • July 15, 2013

PR is 'bound for a renaissance'

Now that content is king, the demand for PR pros will continue to grow. 

By Wendy Parish • July 15, 2013

Instagram Web Embeds: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Introduces Web Embeds: Instagram adds web embedding for Instagram content and bri...

July 13, 2013

Nordstrom brings Pinterest marketing to life

Retailer Nordstrom is taking Pinterest to a whole new level by marking "most pinned" items in their store displays. 

By Wendy Parish • July 12, 2013

Johnson & Johnson teams with RED in AIDS awareness social media campaign

Johnson & Johnson has teamed up with AIDS advocacy group RED in a social media campaign aimed at ending the AIDS epidemic. 

By Wendy Parish • July 12, 2013

KitchenAid and Haier take the digital marketing dive

KitchenAid and Haier are multiplying their marketing efforts with online videos and ads. 

By Wendy Parish • July 12, 2013

SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss.

July 11, 2013

Quantcast Advertise targets look-alikes on Facebook

Quantcast's new product allows buyers to target look-alike segments on Facebook. 

By Wendy Parish • July 11, 2013

Little Caesars' witty campaign claims responsibility for July 4 fireworks

Great timing and tongue-in-cheek tone made for a memorable social media campaign.

By Roger Riddell • July 11, 2013

Social media welcomes back Twinkies with 'cake face'

Social media will play a major role in the marketing campaign for Twinkies' return. 

By Wendy Parish • July 11, 2013

New LinkedIn analytics tool offers competitive reporting

Social media analytics platform Simply Measured has introduced LinkedIn analytics. 

By Wendy Parish • July 11, 2013

How B2B marketers can benefit from short videos

WIth the instant popularity of short-form videos Twitter's Vine and Instagram video, B2B marketers are discovering how it can benefit their campaigns. 

By Wendy Parish • July 11, 2013

Agencies struggle to adapt to greater transparency practices

With Facebook and others requiring greater transparency, many agencies are struggling to monetize. 

By Wendy Parish • July 11, 2013

Early bird special: Twitter selling promoted trends for World Cup 2014

With 11 months yet to go, Twitter is already selling advertising or the 2014 FIFA World Cup in Brazil.

By Wendy Parish • July 10, 2013

5 steps to ruining your social media profile

Be wary of these five common mistakes that can spell social media disaster. 

By Wendy Parish • July 10, 2013

What agencies really think about Mayer's Yahoo

Since Marissa Mayer took the Yahoo reins over a year ago, agencies have been dealing with a different Yahoo. 

By Wendy Parish • July 10, 2013

Budweiser inspires 20,000 social media interactions with just two posts

The American beer brand ran a contest for users to submit Instagram pictures that could become Budweiser's Facebook cover photo. 

By Wendy Parish • July 9, 2013

YouTube's Fullscreen plays matchmaker to brands and 'stars'

Brands looking to use a popular YouTube personality can now use YouTube's Fullscreen to connect.

By Wendy Parish • July 9, 2013

Facebook wants to help you watch your competition

The new "Pages to Watch" module for Facebook Pages allows admins to keep an eye on competitors. 

By Wendy Parish • July 9, 2013

How to bring new life to your social profiles

Social media profiles can feel old and stale pretty quickly in such a fast-changing industry; keep those pages fresh with some insider tips. 

By Wendy Parish • July 9, 2013

Wendy’s turns tweets into #pretzellovesongs

In the campaigns for its new pretzel bacon cheese burger, fast food chain Wendy's is gathering tweets and turning them into power ballads. 

By Wendy Parish • July 9, 2013

6 ways to use Instagram Video for marketing

Instagram Video has already proved popular among users; learn how to use the new feature for your marketing purposes. 

By Wendy Parish • July 8, 2013