Social Media: Page 266
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'Purple Clover' site aimed at underserved baby boomer generation
Entertainment company BermanBraun has launched a website aimed at the underserved baby boomer market.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Chipotle fakes Twitter hack
As part of their 20th anniversary celebration, Chipotle used a false Twitter hack to gain attention.
By Wendy Parish • July 25, 2013 -
Twitter 'favoriting' the new measurement for engagement
The "favorite" function on Twitter may be the best way to measure a tweet's effectiveness.
By Wendy Parish • July 25, 2013 -
Facebook Q2 earnings soar due to mobile sales
Mobile accounted for 41% of Facebook's ad sales in Q2.
By Wendy Parish • July 24, 2013 -
LinkedIn rolls out native ads
Brands will be able to expand from the standard banner ads on LinkedIn to "sponsored updates."
By Wendy Parish • July 24, 2013 -
Brands chattering about #RoyalBaby
Twitter was on fire Monday with #RoyalBaby tweets; these brands were the first to jump on board.
By Wendy Parish • July 23, 2013 -
Small businesses forgo advertising
With so many low-to-no-cost promotional options, small businesses are increasingly choosing to skip advertising.
By Wendy Parish • July 23, 2013 -
6 new marketing trends for 2013
Understanding these six new marketing trends will help you track users across multiple channels.
By Wendy Parish • July 23, 2013 -
Piqora expands analytics to Instagram and Tumblr
Piquora, a social media analytics service, is expanding its offerings to include Instagram and Tumblr.
By Wendy Parish • July 23, 2013 -
Facebook for Every Phone Reaches 100 Million
The maker of most social media milestones has made another. Last night, Facebook announced that there are now more than 100 million people using Facebook For Every Phone each month. “This is an important milestone for us,” says Ran Makavy, Facebook’s Growth Manager. “Faceb...
July 22, 2013 -
Will we see recycled web ads on Instagram?
Some brands, like Carnival Cruise, are re-posting existing web ads to Instagram, but the process is confusing and undefined.
By Wendy Parish • July 22, 2013 -
17 ways to leverage Facebook's Graph Search
Marketers can take advantage of Facebook's Graph Search in 17 different ways.
By Wendy Parish • July 22, 2013 -
Media outlets embracing sponsored tweets
Major players like the Associated Press and People are allowing sponsors to purchase tweets on their accounts.
By Wendy Parish • July 22, 2013 -
What will $100k buy in advertising?
An infographic highlights the value of $100K in advertising.
By Wendy Parish • July 20, 2013 -
Study: Google+ only 2% of social sharing
A study from Gigya reports only 2% of social sharing occurs on Google+, challenging previous reports.
By Wendy Parish • July 19, 2013 -
Video ad views hit record 20 billion in June
A report from comScore says video ads accounted for 31% of all video views for the month.
By Wendy Parish • July 18, 2013 -
Foursquare Post Check-in Ads Launch With Captain Morgan
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
July 18, 2013 -
Adobe Social adds support for more social networks
The social media management software is now integrated with Instagram, Flickr and Foursquare.
By Wendy Parish • July 18, 2013 -
Snapple's "Real Facts" come to life
Beverage brand Snapple is bring the "Real Facts" printed on each bottle cap to life in a new content promotion.
By Wendy Parish • July 17, 2013 -
Steve Jobs biopic first movie trailer on Instagram
Jobs, a film starring Ashton Kutcher as Apple CEO Steve Jobs, airs the first ever major motion picture trailer on Instagram Video.
By Wendy Parish • July 17, 2013 -
Deep Dive
The best brand use of Facebook #hashtags
Now that Facebook has activated hashtags, see how some brands are taking advantage of the feature.
By Wendy Parish • July 17, 2013 -
3 key steps to becoming a thought leader
Building your reputation as a thought leader in your industry can help your business tremendously.
By Wendy Parish • July 17, 2013 -
Foursquare rolls out post check-in ads
Captain Morgan is one of the first brands to buy the ads which appear after a user checks into a certain related location, a bar for example.
By Wendy Parish • July 16, 2013 -
New tool helps marketers navigate Reddit
With Hack Reactor's Reddit Insights, marketers can receive valuable analytics that let them know where and when they can reach their audience on the site.
By Wendy Parish • July 16, 2013