Facebook Reveals a New Way to Share 15 Second Videos on Instagram

Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video.

June 20, 2013

Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money

Twitter beware. During today's much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced 'Video on Instagram' -- a new feature that is sure to give Twitter's Vine a run for its money. According to Systrom, video on Instagram is "the same Instagram we al...

June 20, 2013

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Here's why Vine should be worried about Instagram video

Video features are coming to Instagram and may threaten Twitter's Vine app. 

By Wendy Parish • June 20, 2013

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0.

June 20, 2013

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site.

June 20, 2013

Twitter sets minimum spend for TV ad targeting at $100K

Brands wanting to be part of Twitter's TV ad targeting beta must allocate at least $100,000 per Twitter handle. 

By Wendy Parish • June 20, 2013

5 social media disasters—and how to avoid them

The Internet never forgets, so learn what social media mistakes you need to avoid. 

By Wendy Parish • June 20, 2013

3 Tools to Help You Discover and Share Great Content

Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable time. #1: Subscribe to Blogs Using Feedly Blog posts ...

June 20, 2013

What You Need to Know This Morning: June 20, 2013

New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let's not get caught up in the fluff. Now, on to other slightly more relevant marketing n...

June 20, 2013

Twitter acquires social discovery startup Spindle

Twitter's latest acquisition helps users discover the "best social updates."

By Wendy Parish • June 19, 2013

Facebook hits 1M advertisers

Facebook now has one million active advertisers that generate 85% of the network's total revenue. 

By Wendy Parish • June 19, 2013

How Facebook's ad cuts impact advertisers

Facebook's recent move gives advertisers more simple and streamlined options. 

By Wendy Parish • June 19, 2013

Facebook Kills Sponsored Search Results

Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.

June 18, 2013

Mashable launches self-service sponsored content

Mashable's new ad product offers brands an interface to create content. 

By Wendy Parish • June 18, 2013

Source says video is coming to Instagram

Facebook will reportedly unveil video for Instagram at the June 20 press event.

By Wendy Parish • June 18, 2013

Facebook's video ads get pushed back to a fall launch

Highly anticipated video ads from Facebook, were previously set to launch in July.

By Wendy Parish • June 18, 2013

Study: Life of a Pinterest pin is thousands of times longer than a tweet or Facebook post

The research firm Piquora says impressions of Pinterest pins regularly happen 30 or more days after an initial pin. 

By Wendy Parish • June 18, 2013

Summer blockbusters produce 6-sec trailers with Vine

Marketers like Regal Entertainment are utilizing Vine to fill seats of movie theaters this summer. 

By Wendy Parish • June 16, 2013

Goverment gives permission to Facebook & Microsoft to release national security info

For the first time, the government has cleared Facebook and Microsoft to release national security information, with restrictions. 

By Wendy Parish • June 15, 2013

Heineken promotes Dad Jokes for Father's Day

Heineken is asking followers to tweet their favorite dad-style joke. 

By Wendy Parish • June 14, 2013

Yahoo acquires GhostBird Software for mobile Flickr

Yahoo's acquisition of GhostBird will give Flickr more options for photos. 

By Wendy Parish • June 13, 2013

5 clever marketing tricks you probably haven't tried yet

These creative marketing tactics require little time to implement, but may yield big results. 

By Wendy Parish • June 13, 2013

Facebook launches #hashtags

After the rumors surfaced in March, Facebook finally launched a hashtag feature similar to Twitter. 

By Wendy Parish • June 13, 2013

5 marketing conferences worth attending this year

With precious little time on your hands, make sure any marketing conferences you attend will be worthwhile.

By Wendy Parish • June 12, 2013

McKinsey: Data reveals social media impact on sales

McKinsey & Co consulting firm has found a direct sales impact from social media buzz, whether positive or negative.

By Wendy Parish • June 11, 2013