Dive summary:
- The Washington Post will begin a paywall for its online content on June 12, joining many of its newspaper peers.
- The paywall will be metered, allowing site visitors to read 20 articles for free each month; after that to view content will be $9.99 a month; for an additional $5 readers can view Post articles on mobile apps.
- Mirroring the New York Times model, readers coming to Washington Post articles from social channels will be able to view the content for free, regardless of previous article views.
From the article:
"With total circulation down across the newspaper landscape, there’s a glimmer of hope with digital subscriptions. Digital subscriptions at The New York Times and Wall Street Journal are growing, and the Post sees a metered approach to benefit from this trend. However, it’s a bit of a 180 from last July when Post chairman Don Graham told an audience at the Fortune Brainstorm Conference that the premise of a paywall didn’t make sense."