Social Media: Page 280
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Taylor Swift 'Red' campaign makes use of Target, Keds and Twitter
Swift leveraged her 20 million Twitter followers to count down the days until her latest album's launch.
By Erik Hall • Oct. 31, 2012 -
Social media communications expected play big role during Hurricane Sandy outages
New Jersey residents may lose power shortly, but social media will potentially keep them in the loop.
By Christopher Sacco • Oct. 29, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oregon social media company bets on photo-sharing to create brand ambassadors
Fotabulous Media uses photo-sharing service that transforms images, adding a caricature-like effect.
By Erik Hall • Oct. 29, 2012 -
Marketer brags of buying Facebook email list
A Facebook and Twitter app developer allegedly sold one million Facebook emails to the blogger.
By Erik Hall • Oct. 26, 2012 -
Gender targeting now available on Twitter's Promoted Products
Although users don't fill out their gender information in their profile, Twitter says they can still target them.
By Ryan Willumson • Oct. 26, 2012 -
Instagram features come to Chirpify
The social commerce and payment provider now works with Facebook's filter-filled photo service.
By Erik Hall • Oct. 26, 2012 -
Report calls LinkedIn B2B marketers' social network of choice
83% of B2B marketers reportedly use LinkedIn for distributing content, compared to an 80% stat for Twitter and Facebook.
By Brian Warmoth • Oct. 25, 2012 -
Report shows more social media, spending in North American B2B marketing
The Content Marketing Institute and MarketingProfs released their third annual study on B2B marketing practices in North America.
By Erik Hall • Oct. 24, 2012 -
McDonald's alters online marketing after FTC expresses concern
The Federal Trade Commission complaint led McDonald’s to make changes to its Happy Meal website.
By Erik Hall • Oct. 24, 2012 -
Facebook sees 32% revenue growth with mobile playing a big role
Third-quarter revenue was up in Facebook's latest earning report with $1.26 billion in revenue.
By Erik Hall • Oct. 24, 2012 -
Federal Trade Commission issues report on facial recognition technology
The Federal Trade Commission recommends certain protections regarding consumer privacy and facial recognition technology for companies like Facebook.
By Erik Hall • Oct. 23, 2012 -
David McNew via Getty Images
Bank of America, Susan G. Komen campaign starts slow
Two months into a cooperative campaign, only 580 participants joined the "Everyday Portraits" effort from Bank of America and Susan G. Komen.
By Erik Hall • Oct. 23, 2012 -
Facebook mobile ads get click-through rates 23 times higher than desktop ads, report says
The stats come from an ad agency report ahead of Facebook's expected Q3 results on Tuesday.
By Brian Warmoth • Oct. 22, 2012 -
Leverage Twitter to grow your email list with 3 strategies
Social Media Examiner looks at three unique opportunities for marketers on Twitter, showing how bios and links can be used more efficiently.
By Brian Warmoth • Oct. 22, 2012 -
McDonald's and other brands helping consumers unplug
International effort by brands like McDonald’s and Volkswagen tries to encourage consumers to get away from electronics.
By Erik Hall • Oct. 19, 2012 -
Pepsi promotion creating more time in a day
Pepsi Next's advertising campaign gives entrants a chance to win a “25th hour” in their day.
By Erik Hall • Oct. 18, 2012 -
Spending on digital outreach to multicultural groups rising for advertisers
The Association of National Advertisers survey finds that 60% of U.S. marketers will spend more on reaching multicultural groups via new media this year.
By Erik Hall • Oct. 18, 2012 -
Klout now allowing rewards on iPhones
An update of Klout's iOS app allows rewards to be received through mobile devices.
By Erik Hall • Oct. 18, 2012 -
Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
State Farm's 'Discount Double Check' campaign paying dividends
The insurance company is seeing traction on social media, thanks in part to Packers quarterback Aaron Rodgers.
By Erik Hall • Oct. 17, 2012 -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012 -
Pizza Hut backs off presidential debate promotion
Pizza Hut pivots, turning its sausage-versus-pepperoni question from Obama and Romney to the public at large.
By Erik Hall • Oct. 16, 2012 -
Facebook giving 'priority' marketers more consumer information
Top Facebook marketers are getting access consumers' complete lists of "Likes."
By Erik Hall • Oct. 16, 2012 -
Google, YouTube undergo algorithm changes
Google's change becomes the search engine's fourth in less than two weeks.
By Erik Hall • Oct. 15, 2012 -
What marketers need to know about using Facebook permissions
Your company needs to know how to use Facebook permissions to help marketers get the most out of social media data.
By Erik Hall • Oct. 15, 2012
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