Meredith showcases digital programming lineup targeting women

A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.

By Barry Levine • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race

The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.  

By Robert Williams • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.

By Barry Levine • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

P&G's Pantene wants to eliminate gender bias from search results

S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women.

By Laura Klepacki • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

P&G releases female-focused docs on Hulu

The CPG giant continues its efforts to reshape the ad industry by premiering ad-free films on a closed platform with few brand safety concerns.

By Barry Levine • April 30, 2019

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

Sargento delivers 'world's slowest pizza' to unveil aged cheese line

To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.

By Laura Klepacki • April 29, 2019

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Can AI earn a starring role in marketers' video strategies?

Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money. 

By Tatiana Walk-Morris • April 29, 2019

Amazon's ad revenue rises 34%, but growth slows

The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.

By Robert Williams • April 26, 2019

Advanced TV coalition OpenAP becomes transactional with centralized marketplace

NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.

By Natalie Black (Koltun) • April 26, 2019

KFC drops sexy Mother's Day video

Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.

By Dianna Christe • April 26, 2019