What's next for IGTV?

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

By Adam Williams • July 10, 2019

Microsoft's expansive 'Stranger Things' tie-in features retro Windows app

The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.

By Robert Williams • July 9, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

9 buzzworthy campaigns that set brands apart in 2019's first half

From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

Beef Association 'keeps sizzlin'' with ASMR-like video campaign

To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.

By Dianna Christe • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Roblox ties in 'Stranger Things' virtual items for gamers

Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.

By Robert Williams • July 3, 2019

Starbucks and Amazon partner on sports documentary about soccer

A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."

By Dianna Christe • July 3, 2019

Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.

By Barry Levine • July 2, 2019

ESPN pulls plug on WatchESPN streaming app

Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others. 

By Robert Williams • July 2, 2019

Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.

By Barry Levine • July 2, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Spider-Man swings by world landmarks in Snapchat's AR lenses

Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.

By Robert Williams • July 1, 2019

P&G continues racial bias conversation with new film

Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.

By Tatiana Walk-Morris and Chris Kelly • June 28, 2019

Comic Dive: Stranger Days

Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

By John Hazard • June 28, 2019

Gucci adds AR sneaker try-ons to its mobile app

The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.

By Robert Williams • June 28, 2019

Reebok loses global marketing head who led brand refresh campaign

Melanie Boulden, who's been at the athletic wear company just over a year, is leaving for a new role at Coca-Cola's Venturing & Emerging Brands unit.

By Tatiana Walk-Morris and Peter Adams • June 28, 2019

Niantic readies live festival for new 'Harry Potter' AR game

Amid lackluster adoption in the mobile game's first week, the developer seeks to promote "Harry Potter: Wizards Unite."

By Robert Williams • June 28, 2019