Video: Page 103
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Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Magna: Search, OOH drove record-breaking ad sales in 2018
Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.
By Erica Sweeney • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Black (Koltun) , Robert Williams • April 5, 2019 -
Unilever's Axe partners with esports company Eleague
The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.
By Erica Sweeney • April 5, 2019 -
Tweeting while watching TV bolsters online shopping, study says
People who watch "social shows" on TV while sharing comments on Twitter are more likely to be committed to the program and to shop on advertisers' sites.
By Robert Williams • April 5, 2019 -
Column
Comic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 4, 2019 -
Winery invites fans to the 'Freakshow' with AR face filter app
Michael David Winery is giving people who share their "freak'n faces" on social a chance to win a "Freak-of-the-Week" swag pack.
By Robert Williams • April 4, 2019 -
Retrieved from Apple on April 04, 2019
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 4, 2019 -
Franzia wine toasts millennials with 'Franz for Life' campaign
The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.
By Erica Sweeney • April 4, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 4, 2019 -
Adobe parodies influencers with star-studded short film directed by Zach Braff
Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others.
By Erica Sweeney • April 4, 2019 -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 3, 2019 -
Column
Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot
The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?
By Natalie Black (Koltun) • April 3, 2019 -
Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video
"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.
By Erica Sweeney • April 3, 2019 -
Ad Age: Instagram pitches IGTV ads for creators
Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.
By Robert Williams • April 2, 2019 -
Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover
Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.
By Erica Sweeney • April 2, 2019 -
Retrieved from Amazon on April 02, 2019
Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book
Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover.
By Erica Sweeney • April 2, 2019 -
Study: Mobile ads get most attention while people watch TV
More than half of U.S. adults said brand familiarity is the top reason to pay attention to an ad seen on a smartphone.
By Robert Williams • April 1, 2019 -
IDC: AR/VR headset shipments to surge 54% this year
AR headset shipments will outpace those for VR devices, which have a bigger base of installations among gaming platforms.
By Robert Williams • April 1, 2019 -
Ad Age: Hulu enforces ad cap across partners
The change effectively removed more than half of the commercial time that previously ran during programming on the platform.
By Erica Sweeney • April 1, 2019 -
Retrieved from Amazon on June 08, 2018
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Sizmek files for Chapter 11 bankruptcy amid programmatic challenges
The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.
By Erica Sweeney • April 1, 2019 -
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.
By Peter Adams • March 29, 2019 -
NBCUniversal tees up content-and-commerce site with Golf Channel
Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.
By Erica Sweeney • March 29, 2019
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