Samsung taps Revieve for selfie skin analysis

Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.

By Robert Williams • March 11, 2019

Dior designs AR filter for Instagram during Paris Fashion Week

The filter generated more than 2.6 million impressions for the European luxury fashion brand.

By Robert Williams • March 11, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Variety: Comedy Central premieres YouTube channel dedicated to digital originals

The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios. 

By Erica Sweeney • March 11, 2019

Report: Apple may debut iPhone-powered AR headset this year

The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.

By Robert Williams • March 10, 2019

Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign

The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence. 

By Erica Sweeney • March 10, 2019

Netflix CMO Kelly Bennett will step down

Since Bennett joined Netflix in 2012, the company grew from more than 25 million paid subscribers to 139 million at the end of 2018.

By Erica Sweeney • March 8, 2019

Mercedes honors International Women's Day with Bertha Benz mini-film

A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.

By Erica Sweeney • March 8, 2019

Adidas taps Twitter livestream series to boost female athletes

Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.

By Robert Williams • March 8, 2019

Google shifts Ad Manager to a first price auction model

The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.

By Erica Sweeney • March 8, 2019

How AT&T revamped an 8-year-old TV campaign to make it mobile-first

The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.

By Chris Kelly • March 8, 2019

Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

Mobile ads work faster than most people think, study finds

Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.

By Robert Williams • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019

Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'

The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.

By Erica Sweeney • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

YouCam brings in-store AR sampling to beauty retailers

A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.

By Robert Williams • March 4, 2019

Netflix pledges to 'Make Room' for more diverse talent in new ad

The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board.

By Erica Sweeney • March 4, 2019