Video: Page 105
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Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Netflix plots New York production hub, hiring spree around marketing, content
The company is establishing a larger office footprint and 127 new, high-paying executive jobs over the next few years as the streaming wars heat up.
By Peter Adams • April 23, 2019 -
Tillys levels up esports push with in-store AR competition
Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.
By Robert Williams • April 23, 2019 -
GroupM creates incubator to bring brands and ad-tech startups closer
Jet.com, Church & Dwight and Mike's Hard Lemonade are among the brands that will help to support ad-tech entrepreneurs.
By Robert Williams • April 23, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP
A potential reasoning for the decision, which arrives amid the critical upfronts season, could be Xandr's creation of its own addressable TV ad products.
By Peter Adams • April 22, 2019 -
Column
Comic Dive: Cashing In On 'Game of Thrones'
Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins?
By John Hazard • April 22, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
Sizmek plans sale of ad marketplace to Zeta Global for $36M
The deal highlights both the ongoing challenges and perceived opportunities in programmatic advertising.
By Robert Williams • April 22, 2019 -
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
Taco Bell pens open letter pushing fans to take down Taco Tuesday
The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.
By Peter Adams • April 18, 2019 -
Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign
Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity.
By Laura Klepacki • April 18, 2019 -
7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
Grey Goose distills relatable luxury into first major campaign in a decade
Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy.
By Laura Klepacki • April 18, 2019 -
Column
Can chatbots charm consumers?
Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.
By Dan O'Shea • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Black (Koltun) • April 17, 2019 -
Netflix content chief to oversee marketing, lead new CMO search
The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney.
By Peter Adams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original
A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.
By Laura Klepacki • April 16, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019
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