Consortium of media, technology companies tackles need for addressable TV ad standards

Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.

By Erica Sweeney • March 13, 2019

EMarketer: Social video ad spending will surge 44% by 2021

The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.

By Robert Williams • March 13, 2019

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Reebok sports '90s nostalgia in campaign courting young consumers

Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor. 

By Erica Sweeney • March 12, 2019

Acura, influencers dare March Madness fans to show off their skills on social

The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.

By Robert Williams • March 12, 2019

Samsung taps Revieve for selfie skin analysis

Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.

By Robert Williams • March 11, 2019

Dior designs AR filter for Instagram during Paris Fashion Week

The filter generated more than 2.6 million impressions for the European luxury fashion brand.

By Robert Williams • March 11, 2019

Variety: Comedy Central premieres YouTube channel dedicated to digital originals

The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios. 

By Erica Sweeney • March 11, 2019

Report: Apple may debut iPhone-powered AR headset this year

The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.

By Robert Williams • March 10, 2019

Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign

The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence. 

By Erica Sweeney • March 10, 2019

Netflix CMO Kelly Bennett will step down

Since Bennett joined Netflix in 2012, the company grew from more than 25 million paid subscribers to 139 million at the end of 2018.

By Erica Sweeney • March 8, 2019

Mercedes honors International Women's Day with Bertha Benz mini-film

A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.

By Erica Sweeney • March 8, 2019

Adidas taps Twitter livestream series to boost female athletes

Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.

By Robert Williams • March 8, 2019

Google shifts Ad Manager to a first price auction model

The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.

By Erica Sweeney • March 8, 2019

How AT&T revamped an 8-year-old TV campaign to make it mobile-first

The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.

By Chris Kelly • March 8, 2019

Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

Mobile ads work faster than most people think, study finds

Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.

By Robert Williams • March 7, 2019

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019