QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence

The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.

By Erica Sweeney • Feb. 7, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign

The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.

By Robert Williams • Feb. 6, 2019

PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

Comic Dive: Gutterballs

Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019

Warby Parker eyes mobile AR with virtual try-on tool

The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.

By Robert Williams • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative

The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.

By Erica Sweeney • Feb. 4, 2019

Lancô​me partners with Alibaba on AR game

The French beauty company released an augmented reality app in celebration of the Chinese New Year.

By Dan O'Shea • Feb. 1, 2019

Amazon's ad sales jump to $3.4B in Q4 2018

The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.

By Robert Williams • Feb. 1, 2019

Geico is top spender on YouTube while auto brands slash budgets, analysis finds

With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.

By Erica Sweeney • Feb. 1, 2019

Shackleton Whisky uncaps Shazam-powered AR expedition

App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.

By Robert Williams • Feb. 1, 2019

What's your social marketing game plan for the Super Bowl?

While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.

By Mike Kelley • Feb. 1, 2019

BJ's partners with DoorDash for 'Super Sick Monday'

The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.

By Erica Sweeney • Feb. 1, 2019

Burger King trolls McDonald's for losing Big Mac trademark in the EU

In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.

By Erica Sweeney • Feb. 1, 2019