Video: Page 108
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Twitter debuts 'monetizable' metric for its 126M users
The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.
By Robert Williams • Feb. 8, 2019 -
YouTube ranked 'most intimate brand' among millennials, report finds
The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.
By Erica Sweeney • Feb. 8, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 8, 2019 -
Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
By Robert Williams • Feb. 8, 2019 -
QVC launches mobile app with shoppable video, unveils new logo
The multichannel retailer places a bet on technology while launching a new brand identity.
By Dan O'Shea • Feb. 7, 2019 -
Busch turns race car into beer cans for Twitter trivia contest
Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.
By Robert Williams • Feb. 7, 2019 -
Hennessy celebrates Black History Month with 'We Are' video series
The four-part series showcases notable figures in art, fashion, music and technology.
By Erica Sweeney • Feb. 7, 2019 -
Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign
For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.
By Erica Sweeney • Feb. 7, 2019 -
Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence
The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.
By Erica Sweeney • Feb. 7, 2019 -
Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign
The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.
By Robert Williams • Feb. 6, 2019 -
PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds
In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.
By Erica Sweeney • Feb. 6, 2019 -
Nike opens pop-up store based on its SNKRS app
Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.
By Dan O'Shea • Feb. 5, 2019 -
Column
Comic Dive: Gutterballs
Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low.
By John Hazard and Lisa Burdige • Feb. 5, 2019 -
Google's Q4 ad revenue rises 20% as its pricing power erodes
The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.
By Robert Williams • Feb. 5, 2019 -
Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 5, 2019 -
Warby Parker eyes mobile AR with virtual try-on tool
The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.
By Robert Williams • Feb. 5, 2019 -
Deep Dive
By the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
By Marketing Dive Team • Feb. 4, 2019 -
Deep Dive
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019 -
Super Bowl QSR ads don't always lead to meaningful traffic gains
While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.
By Julie Littman • Feb. 4, 2019 -
Sony teams with TikTok on 'Escape Room' influencer campaign
At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.
By Robert Williams • Feb. 4, 2019 -
Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative
The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 4, 2019 -
Lancôme partners with Alibaba on AR game
The French beauty company released an augmented reality app in celebration of the Chinese New Year.
By Dan O'Shea • Feb. 1, 2019 -
Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 1, 2019 -
Geico is top spender on YouTube while auto brands slash budgets, analysis finds
With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.
By Erica Sweeney • Feb. 1, 2019
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