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Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta
Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.
By Erica Sweeney • Feb. 1, 2019 -
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.
By Peter Adams • Jan. 31, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Samsung rolls out first 1TB memory chip for smartphones
A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.
By Robert Williams • Jan. 31, 2019 -
Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth
Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.
By Robert Williams • Jan. 31, 2019 -
TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film
The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.
By Erica Sweeney • Jan. 31, 2019 -
Amazon pokes fun at failed voice tech in Super Bowl spot
Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.
By Erica Sweeney • Jan. 31, 2019 -
Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt
The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.
By Erica Sweeney • Jan. 30, 2019 -
Uber drives rewards program with free rides for Super Bowl's losing fans
The "Unhappy Hour" campaign, which includes a video starring Seattle Seahawks quarterback Russell Wilson, is running on Twitter and Instagram.
By Robert Williams • Jan. 30, 2019 -
Mr. Peanut goes for joyride to save A-Rod from eating kale chips
Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.
By Erica Sweeney • Jan. 30, 2019 -
1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day
Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.
By Robert Williams • Jan. 30, 2019 -
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019 -
Column
Comic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige • Jan. 29, 2019 -
Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.
By Peter Adams • Jan. 29, 2019 -
Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut
Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."
By Erica Sweeney • Jan. 29, 2019 -
New Balance taps all-female creative team for new empowerment campaign
Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.
By Erica Sweeney • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot
In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.
By Erica Sweeney • Jan. 29, 2019 -
Deep Dive
The hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
By Peter Adams • Jan. 29, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.
By Dan O'Shea • Jan. 28, 2019 -
Brands ramp up ad spend on Facebook Stories by 124%, study finds
Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.
By Robert Williams • Jan. 28, 2019 -
'Resident Evil 2' YouTube ad lets viewers choose their adventure
One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.
By Robert Williams • Jan. 28, 2019 -
Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019 -
Study: Super Bowl ad reveals fail to gain traction on social media
While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.
By Robert Williams • Jan. 28, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019
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