Shackleton Whisky uncaps Shazam-powered AR expedition

App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.

By Robert Williams • Feb. 1, 2019

What's your social marketing game plan for the Super Bowl?

While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.

By Mike Kelley • Feb. 1, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

BJ's partners with DoorDash for 'Super Sick Monday'

The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.

By Erica Sweeney • Feb. 1, 2019

Burger King trolls McDonald's for losing Big Mac trademark in the EU

In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.

By Erica Sweeney • Feb. 1, 2019

Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta

Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.

By Erica Sweeney • Feb. 1, 2019

Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2

The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.

By Peter Adams • Jan. 31, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019

Samsung rolls out first 1TB memory chip for smartphones

A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.

By Robert Williams • Jan. 31, 2019

Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth

Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.

By Robert Williams • Jan. 31, 2019

TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film

The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.

By Erica Sweeney • Jan. 31, 2019

Amazon pokes fun at failed voice tech in Super Bowl spot

Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.

By Erica Sweeney • Jan. 31, 2019

Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt

The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.

By Erica Sweeney • Jan. 30, 2019

Uber drives rewards program with free rides for Super Bowl's losing fans

The "Unhappy Hour" campaign, which includes a video starring Seattle Seahawks quarterback Russell Wilson, is running on Twitter and Instagram.

By Robert Williams • Jan. 30, 2019

Mr. Peanut goes for joyride to save A-Rod from eating kale chips

Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.

By Erica Sweeney • Jan. 30, 2019

1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day

Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.

By Robert Williams • Jan. 30, 2019

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds

Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.  

By Erica Sweeney • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign

The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.

By Peter Adams • Jan. 29, 2019

Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut

Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."

By Erica Sweeney • Jan. 29, 2019

New Balance taps all-female creative team for new empowerment campaign

Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.

By Erica Sweeney • Jan. 29, 2019

Reuters: Snapchat could make some snaps permanent

The image-sharing app is also considering whether to reveal the identities of users who make public posts.

By Robert Williams • Jan. 29, 2019

Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot

In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.

By Erica Sweeney • Jan. 29, 2019

The hype cools on 5G — but the revolution is still coming

Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.

By Peter Adams • Jan. 29, 2019

Virtual reality for retail, marketing could hit $1.8B in 2022

VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.

By Dan O'Shea • Jan. 28, 2019

Brands ramp up ad spend on Facebook Stories by 124%, study finds

Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.

By Robert Williams • Jan. 28, 2019