Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

Schwarzkopf sees 96% video completion rate on in-store mobile videos

Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.

By Robert Williams • Feb. 11, 2019

P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019

Pinterest automates Shop the Look curation

The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

By Dan O'Shea • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

YouTube ranked 'most intimate brand' among millennials, report finds

The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence

The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.

By Erica Sweeney • Feb. 7, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign

The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.

By Robert Williams • Feb. 6, 2019

PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

Comic Dive: Gutterballs

Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019

Warby Parker eyes mobile AR with virtual try-on tool

The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.

By Robert Williams • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019