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Tostitos dips into unofficial world record with 53-hour Super Bowl livestream
Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.
By Erica Sweeney • Jan. 28, 2019 -
Honda teams with Twitch and esports pros Team Liquid
The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.
By Robert Williams • Jan. 25, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
87% plan to upgrade to a 5G-enabled phone, survey finds
Consumers are willing to pay more for the next-gen technology if it delivers on its promise.
By Robert Williams • Jan. 25, 2019 -
Walmart gamifies in-store training with Spark City app
The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.
By Dan O'Shea • Jan. 25, 2019 -
75% of search shopping impressions occur on mobile, Kenshoo finds
Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.
By Robert Williams • Jan. 25, 2019 -
Taco Bell cooks up faux movie trailer for Nacho Fries' comeback
The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.
By Erica Sweeney • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival
Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.
By Robert Williams • Jan. 24, 2019 -
Blippar returns after finding a buyer of key assets
After filing for bankruptcy last month, the tech startup will focus on AR software development.
By Robert Williams • Jan. 24, 2019 -
Volvo revs up Super Bowl 'anti-commercial' with mobile contest
The carmaker is counter-programming against the big game with a contest to see who can focus on an image of a new sedan the longest.
By Robert Williams • Jan. 24, 2019 -
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019 -
Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization
Acreage Holdings positioned the ad as a political call to action rather than being purely self-promotional, but it still was passed on by the network.
By Peter Adams • Jan. 23, 2019 -
Almost half of Amazon advertisers spend more than $40k per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019 -
Sony boosts 'Escape Room' with playable 360-degree banner ads
The mobile ads "significantly" outperformed control creative, according to OmniVirt, which developed the campaign.
By Robert Williams • Jan. 23, 2019 -
Football fans less likely to use apps during Super Bowl, study finds
Just 14% of fans will use social media during the big game, compared to 39% of general consumers, AdColony said.
By Robert Williams • Jan. 23, 2019 -
Netflix has strongest consumer buzz among brands in annual ranking
Strong performance of Netflix and Amazon Prime on YouGov's Buzz ranking suggests that they are the go-to streaming services in an increasingly competitive space.
By Erica Sweeney • Jan. 23, 2019 -
Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019 -
Mobile users show greatest ad awareness while watching TV
Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.
By Robert Williams • Jan. 22, 2019 -
Ashley Furniture surpasses CTR benchmarks by 2x with AR ads
Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.
By Robert Williams • Jan. 22, 2019 -
Balmain launches new mobile app with AR, VR features
The fashion retailer rolled out a new mobile app with augmented reality, event livestreaming and other content.
By Dan O'Shea • Jan. 22, 2019 -
Column
Comic Dive: Taste the Rainbow on Broadway
For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.
By John Hazard and Lisa Burdige • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Oreo snacks on AR with Snapchat lenses, digital stickers
Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.
By Robert Williams • Jan. 22, 2019
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