BodyArmor pits fans against sports stars with March Madness 'bracket challenge'

The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.

By Erica Sweeney • March 21, 2019

Miller Lite reimagines controversial Bud Light ad, provoking a response

As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.

By Peter Adams • March 20, 2019

Google Stadia will let players stream games from cloud

The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button. 

By Robert Williams • March 20, 2019

ShotTracker's video campaign boosts app installs 10x ahead of March Madness

The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.

By Robert Williams • March 20, 2019

Smirnoff contest solicits pitches to bring Fourth of July parties to life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

By Erica Sweeney • March 19, 2019

Campbell unveils new campaigns, ramps up media spend for 4 core snack brands

The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.

By Erica Sweeney • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019

Beyond bells and whistles: How grocery apps are (and should be) evolving

From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.

By Jessica Dumont • March 19, 2019

Snickers and Skittles expand partnership with WWE

Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars. 

By Erica Sweeney • March 18, 2019

Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness

Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament. 

By Erica Sweeney • March 18, 2019

AMC Theatres' revamped app lets moviegoers order snacks ahead

The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.

By Robert Williams • March 15, 2019

Miller Lite, Angry Orchard uncap AR-linked bottles

Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019

Esports ad revenue will exceed $200M by 2020, eMarketer says

In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.

By Erica Sweeney • March 15, 2019

Lush demos visual search app and fresh 'digital packaging' at SXSW

A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.

By Natalie Black (Koltun) • March 14, 2019

Olay turns its musical videos into a Broadway show

Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."

By Erica Sweeney • March 14, 2019

Spotify offers free ad-supported Hulu to paying subscribers

The popular services join forces as the streaming market grows increasingly saturated.

By Robert Williams • March 13, 2019

Consortium of media, technology companies tackles need for addressable TV ad standards

Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.

By Erica Sweeney • March 13, 2019

EMarketer: Social video ad spending will surge 44% by 2021

The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.

By Robert Williams • March 13, 2019

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Reebok sports '90s nostalgia in campaign courting young consumers

Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor. 

By Erica Sweeney • March 12, 2019

Acura, influencers dare March Madness fans to show off their skills on social

The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.

By Robert Williams • March 12, 2019

Samsung taps Revieve for selfie skin analysis

Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.

By Robert Williams • March 11, 2019