Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative

The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.

By Erica Sweeney • Feb. 4, 2019

Lancô​me partners with Alibaba on AR game

The French beauty company released an augmented reality app in celebration of the Chinese New Year.

By Dan O'Shea • Feb. 1, 2019

Amazon's ad sales jump to $3.4B in Q4 2018

The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.

By Robert Williams • Feb. 1, 2019

Geico is top spender on YouTube while auto brands slash budgets, analysis finds

With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.

By Erica Sweeney • Feb. 1, 2019

Shackleton Whisky uncaps Shazam-powered AR expedition

App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.

By Robert Williams • Feb. 1, 2019

What's your social marketing game plan for the Super Bowl?

While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.

By Mike Kelley • Feb. 1, 2019

BJ's partners with DoorDash for 'Super Sick Monday'

The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.

By Erica Sweeney • Feb. 1, 2019

Burger King trolls McDonald's for losing Big Mac trademark in the EU

In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.

By Erica Sweeney • Feb. 1, 2019

Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta

Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.

By Erica Sweeney • Feb. 1, 2019

Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2

The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.

By Peter Adams • Jan. 31, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019

Samsung rolls out first 1TB memory chip for smartphones

A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.

By Robert Williams • Jan. 31, 2019

Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth

Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.

By Robert Williams • Jan. 31, 2019

TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film

The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.

By Erica Sweeney • Jan. 31, 2019

Amazon pokes fun at failed voice tech in Super Bowl spot

Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.

By Erica Sweeney • Jan. 31, 2019

Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt

The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.

By Erica Sweeney • Jan. 30, 2019

Uber drives rewards program with free rides for Super Bowl's losing fans

The "Unhappy Hour" campaign, which includes a video starring Seattle Seahawks quarterback Russell Wilson, is running on Twitter and Instagram.

By Robert Williams • Jan. 30, 2019

Mr. Peanut goes for joyride to save A-Rod from eating kale chips

Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.

By Erica Sweeney • Jan. 30, 2019

1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day

Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.

By Robert Williams • Jan. 30, 2019

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds

Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.  

By Erica Sweeney • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign

The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.

By Peter Adams • Jan. 29, 2019

Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut

Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."

By Erica Sweeney • Jan. 29, 2019

New Balance taps all-female creative team for new empowerment campaign

Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.

By Erica Sweeney • Jan. 29, 2019