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Thai Phi Le/Marketing Dive
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren • Jan. 11, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Let the games begin: Tracking every ad for Super Bowl 2019
Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.
By Marketing Dive Team • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019 -
AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
By Robert Williams • Jan. 10, 2019 -
Fox Sports and Twitter team up for Women's World Cup
The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.
By Robert Williams • Jan. 9, 2019 -
Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
By Robert Williams • Jan. 9, 2019 -
KitchenAid unveils Google Assistant-powered smart display at CES
Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.
By Robert Williams • Jan. 8, 2019 -
Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds
Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.
By Erica Sweeney • Jan. 8, 2019 -
Audi previews open VR entertainment platform for automakers
The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.
By Robert Williams • Jan. 8, 2019 -
Report: CBS expects strong Super Bowl ad sales, but quiet on details
The network has reportedly been receiving around $5 million for 30-second spots this year, similar to what NBC received last year.
By Erica Sweeney • Jan. 7, 2019 -
Study: AliExpress, Samsung rank highest in unboxing videos on YouTube
Marketers can boost awareness with viewers who seek out unboxing and haul videos, popular but largely untapped areas of influencer marketing, per Shorr's research.
By Robert Williams • Jan. 7, 2019 -
NBC, Snapchat partner on Golden Globes highlights show
This was the first time Snapchat streamed an awards highlights program in its Discover section.
By Robert Williams • Jan. 7, 2019 -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Bumble matches with Serena Williams on Super Bowl push for women's empowerment
"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.
By Erica Sweeney • Jan. 4, 2019 -
Dunkin' makes name change official with new packaging, social vignettes
Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.
By Erica Sweeney • Jan. 4, 2019 -
Netflix's hit 'Bandersnatch' takes interactive marketing to new level
The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.
By Peter Adams • Jan. 3, 2019 -
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Jan. 3, 2019 -
Roku's mobile streaming service takes aim at Amazon Prime Video
The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.
By Robert Williams • Jan. 3, 2019 -
Dodge, Lego build online tie-up and limited-edition play sets
Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."
By Erica Sweeney • Jan. 3, 2019 -
Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 3, 2019 -
I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos
"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.
By Erica Sweeney • Jan. 3, 2019 -
Spiked still water brand splashes into 'Anything but Flat' campaign
Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.
By Erica Sweeney • Jan. 3, 2019
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