Video: Page 112
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Devour's 'uncensored' food porn spot drops ahead of Super Bowl
Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.
By Erica Sweeney • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019 -
Mobile users show greatest ad awareness while watching TV
Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.
By Robert Williams • Jan. 22, 2019 -
Ashley Furniture surpasses CTR benchmarks by 2x with AR ads
Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.
By Robert Williams • Jan. 22, 2019 -
Balmain launches new mobile app with AR, VR features
The fashion retailer rolled out a new mobile app with augmented reality, event livestreaming and other content.
By Dan O'Shea • Jan. 22, 2019 -
Column
Comic Dive: Taste the Rainbow on Broadway
For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.
By John Hazard and Lisa Burdige • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Oreo snacks on AR with Snapchat lenses, digital stickers
Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.
By Robert Williams • Jan. 22, 2019 -
Kia shifts celebrity budget to scholarship fund in Super Bowl ad teaser
"The Great Unknowns Scholarship" will help young people in need access higher education for the automaker's tenth straight appearance in the big game.
By Erica Sweeney • Jan. 22, 2019 -
Retrieved from Lyft on February 16, 2018
TechCrunch: Lyft wants to bring AR/VR to ride-hailing passengers
Two patent applications detail a "virtual reality transportation experience" that would entertain riders and expedite pickups and drop-offs.
By Robert Williams • Jan. 18, 2019 -
Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
By Robert Williams • Jan. 18, 2019 -
PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases
Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety.
By Erica Sweeney • Jan. 18, 2019 -
Verizon goes long with far-reaching Super Bowl marketing play
CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.
By Peter Adams • Jan. 18, 2019 -
McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions
One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."
By Erica Sweeney • Jan. 18, 2019 -
Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say
While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.
By Erica Sweeney • Jan. 17, 2019 -
Only 14% of consumers influenced by in-store VR/AI tech
A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.
By Dan O'Shea • Jan. 16, 2019 -
Niantic secures $245M in funding while some AR peers struggle
The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.
By Peter Adams • Jan. 16, 2019 -
Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019 -
Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds
Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.
By Erica Sweeney • Jan. 16, 2019 -
Comedian Cheri Oteri dishes out one-liners in Fiber One campaign
The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.
By Erica Sweeney • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity
The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.
By Erica Sweeney • Jan. 16, 2019 -
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
By Peter Adams • Jan. 15, 2019 -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
By Erica Sweeney • Jan. 15, 2019 -
Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
By Robert Williams • Jan. 15, 2019
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