Olay's first Super Bowl spot promotes Skin Advisor tech

The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads. 

By Erica Sweeney • Jan. 15, 2019

P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo

The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man.

By Peter Adams • Jan. 14, 2019

Meta Co. still in AR headset business, despite shaky industry

The company's public statement around its open operations follows a bumpy year for developers of AR technology.

By Robert Williams • Jan. 14, 2019

Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground

The full-motion format allows an ad to flow across the length of the OOH screen.

By Erica Sweeney • Jan. 14, 2019

CBS Sports plans 30 hours of livestreamed content for Super Bowl week

Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.

By Erica Sweeney • Jan. 14, 2019

What wasn't at CES matters most

Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • Jan. 14, 2019

Amazon launches ad-supported streaming site IMDb Freedive

The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.

By Robert Williams • Jan. 14, 2019

Report: Hulu tests performance-based measurements for advertisers

With the new product, advertisers can glean more granular data on the viewers watching ad-supported content.

By Erica Sweeney • Jan. 11, 2019

Ulta blends with Perfect for in-store beauty try-ons

The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.

By Robert Williams • Jan. 11, 2019

McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports

The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.

By Erica Sweeney • Jan. 11, 2019

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren • Jan. 11, 2019

Let the games begin: Tracking every ad for Super Bowl 2019

Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.

By Marketing Dive Team • Jan. 11, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.

By Cara Salpini • Jan. 10, 2019

Twitter will focus NBA livestreams on individual, fan-selected player

Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."

By Robert Williams • Jan. 10, 2019

AT&T, Verizon showcase 5G future at CES

Rival carriers disputed AT&T's claims about an early 5G rollout.

By Robert Williams • Jan. 10, 2019

Fox Sports and Twitter team up for Women's World Cup

The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.

By Robert Williams • Jan. 9, 2019

Honda integrates Lego, Grubhub, Mastercard in connected-car prototype

The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.

By Robert Williams • Jan. 9, 2019

KitchenAid unveils Google Assistant-powered smart display at CES

Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.

By Robert Williams • Jan. 8, 2019

Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds

Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.

By Erica Sweeney • Jan. 8, 2019

Audi previews open VR entertainment platform for automakers

The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.

By Robert Williams • Jan. 8, 2019

Report: CBS expects strong Super Bowl ad sales, but quiet on details

The network has reportedly been receiving around $5 million for 30-second spots this year, similar to what NBC received last year.

By Erica Sweeney • Jan. 7, 2019

Study: AliExpress, Samsung rank highest in unboxing videos on YouTube

Marketers can boost awareness with viewers who seek out unboxing and haul videos, popular but largely untapped areas of influencer marketing, per Shorr's research.

By Robert Williams • Jan. 7, 2019

NBC, Snapchat partner on Golden Globes highlights show

This was the first time Snapchat streamed an awards highlights program in its Discover section.

By Robert Williams • Jan. 7, 2019

6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years' past come into focus​, leading players will battle for dominance in several key areas.

By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019