Bumble matches with Serena Williams on Super Bowl push for women's empowerment

"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.

By Erica Sweeney • Jan. 4, 2019

Dunkin' makes name change official with new packaging, social vignettes

Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more. 

By Erica Sweeney • Jan. 4, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Roku's mobile streaming service takes aim at Amazon Prime Video

The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.

By Robert Williams • Jan. 3, 2019

Dodge, Lego build online tie-up and limited-edition play sets

Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."

By Erica Sweeney • Jan. 3, 2019

Facebook AR face filter lets viewers lip-sync with John Legend

Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."

By Robert Williams • Jan. 3, 2019

I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos

"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.

By Erica Sweeney • Jan. 3, 2019

Spiked still water brand splashes into 'Anything but Flat' campaign

Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.

By Erica Sweeney • Jan. 3, 2019

Netflix nixes iTunes billing for new subscribers

The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.

By Robert Williams • Jan. 2, 2019

Gatorade explores the science behind its products in Serena Williams-led spot

"You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products.

By Erica Sweeney • Jan. 2, 2019

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

Ringing in your mobile marketing New Year's resolutions

'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

By Mary Lister • Dec. 27, 2018

Our 10 best stories of 2018

Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

By Marketing Dive team • Dec. 21, 2018

TikTok ties AR content sharing to charitable giving in celebrity-filled campaign

Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.

By Robert Williams • Dec. 21, 2018

Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Who What Wear launches digital OOH campaign targeting mall shoppers

The digital fashion publication is offering short-form video trend reports, style guides, fashion news and how-to content across 4,500 screens in U.S. malls.

By Erica Sweeney • Dec. 21, 2018

Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 21, 2018

The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms

The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.

By Erica Sweeney • Dec. 21, 2018

Coty infuses stores with VR tech for personalized scent shopping

People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.

By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018

Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says

The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.

By Robert Williams • Dec. 20, 2018

Google reimagines 'Home Alone' in new ad showcasing Google Assistant

Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits.

By Erica Sweeney • Dec. 20, 2018

Behr dips into relaxing ASMR videos of painting process

Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.

By Erica Sweeney • Dec. 20, 2018

Twitter will slide UK soccer highlights into overseas fans' inboxes

Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.

By Robert Williams • Dec. 19, 2018