Video: Page 135
-
Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads
"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.
By Erica Sweeney • May 3, 2018 -
Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series
Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration.
By Erica Sweeney • May 3, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018 -
Disney, Viacom ink deals with Twitter for original progamming
Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.
By Erica Sweeney • May 1, 2018 -
Gatorade pits pro soccer teammates in fierce rivalry to promote new beverage
"Everything Changes" leverages the popularity of international stars Lionel Messi and Luis Suárez ahead of the World Cup.
By Erica Sweeney • May 1, 2018 -
YouTube narrows gap with TV via new ad sales strategies
Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred.
By Peter Adams • May 1, 2018 -
Report: WPP's Kantar could be spun-off in $4.8B buyout
WPP's next chapter is starting to come into focus following Martin Sorrell's exit, and it looks like a future where digital plays a more visible role.
By Erica Sweeney • April 30, 2018 -
Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program
Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter.
By Erica Sweeney • April 30, 2018 -
PepsiCo escalates marketing spend to better compete against Coca-Cola
A return to the "cola wars" could be imminent, only this time digital media — not TV — could be the biggest front.
By Erica Sweeney • April 27, 2018 -
IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018 -
Burger King hid Whoppers in popcorn bags to help moviegoers skirt theater rules
A King Popcorn stunt led to a 40% increase in sales in Peru for the fast-food chain.
By Erica Sweeney • April 26, 2018 -
Study: 21% of marketers pull back ad spend due to poor digital measurement
Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable.
By Erica Sweeney • April 26, 2018 -
Budweiser creates data-driven visual experience celebrating Brazilian musician
"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.
By Erica Sweeney • April 25, 2018 -
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018 -
Taco Bell and Bigs unveil co-branded sunflower seeds with drone fleet
A video promoting the new product depicts drones carrying packs to cities and towns across the country before dropping them off at a baseball field.
By Erica Sweeney • April 24, 2018 -
Microsoft's MSN sees 201% revenue boost from selling video ads
Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale.
By Erica Sweeney • April 23, 2018 -
Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign
The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing.
By Erica Sweeney • April 23, 2018 -
Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
By Erica Sweeney • April 20, 2018 -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Column
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018
Previous
